The first automated group booking engine and mobile app available to empower hotels to take control of their online small group and SMERF business
Boston, MA, – (November 10, 2014) Groupize Solutions, the leading online group booking platform for independent hotels, resorts, and chains, is pleased to announce the Instant Book version of their Group Booking Engine (GBE) as well as the introduction of the Groupize Hub mobile platform. Now organizers of reunions, weddings, tours, sports trips, family vacations and more can shop, book and manage their small group reservations in real-time on hotel websites and their mobile devices.
“The industry has been skeptical about the viability to automate group hotel bookings due to high profile failures in the late 2000’s,” explains Charles de Gaspe Beaubien, President and CEO of Groupize Solutions. “As of today, the question is no longer can it be done, but how long can a hotel remain competitive if they ignore the cries of online organizers and Millennials that are demanding the convenience of instant group bookings online.”
The award winning platform is comprised of three integrated solutions to manage the complete lifecycle of a group and removes the hassles and challenges of booking small group travel. It allows the hotel and organizers to interact more productively by automating tedious tasks such displaying instant group rates and inventory, individual credit card payments, name changes, cancellations, deviations and upgrades. What used to take hours, including long phone calls with hotel reservation desk to get rates and hold rooms, signing contracts, inviting friends, arranging payments and coordinating with the group, can now done in minutes. View the video that shows how a group can be planned, booked and managed in 90 seconds.
The complete solution includes a white-labeled booking engine for the hotel’s website, a private group page (mobile app) for the organizer to self-manage their rooms and a lead management system to service the larger groups and meetings. The business rules engine combined with a two-way integration with the hotel’s CRS allows hotels to maintain complete operational control, including the number of rooms (typically 5-25 rooms) to offer in an automated fashion (versus on request), group booking policies, dynamic group rates and more.
Groupize GBE product features:
- Instant Book for multi-room bookings and small groups
- Real-time group pricing and Inventory
- Full inventory and operational control
- Integrated to CRS/PMS
- Defined custom business rules
- Includes the Groupize Hub, providing a private web site for each group
The Groupize Hub offers self-service tools for group Organizers
- Private web site for each group
- e-Invite capabilities
- Online payment by master or individual
- Two-way integration to CRS
- Online modifications
- Rooming list management
- Centralized communications
- Desktop or mobile app
Groupize’s existing clients The Lenox Hotel and Denihan Hospitality are the first to introduce the automated booking functionality on their websites this month.
