HAMBURG, July 9, 2024 — Hard Rock International’s highly anticipated hotel, REVERB by Hard Rock® Hamburg, is now open. REVERB by Hard Rock® is a unique hotel brand designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals and travellers alike. The hotel is located within the historic St. Pauli Bunker and vibrant neighborhood known for its bustling port, remarkable architecture and cultural scene. The property features a modern design, traveller-friendly integrated technology and programming that infuses local music, food and lifestyle.
On the premiere of the hotel, John Rees, Senior Vice President of Hotel Operations at Hard Rock International said:
“Our guiding principle in developing REVERB by Hard Rock was to encourage socialising and provide a variety of spaces for guests to fully express themselves. Today’s travellers are looking for opportunities to connect with others and be immersed in a melting pot of diverse experiences. To meet these demands, we created a unique hotel brand that is centred around our fans and their passion for music and culture. Following the success of the first REVERB in Atlanta, we are thrilled that Hamburg will be home to our first European REVERB hotel.”
Operating the hotel is Hamburg-based hotel group, RIMC Hotels & Resorts. Marek N. Riegger, CEO of RIMC, continued:
“As a family business based in Hamburg, working with Hard Rock on REVERB is a project we are highly passionate about, incomparable to any other hotel and gastronomy project in the world. Its distinctive food and beverage offerings, combined with its spectacular décor, views and architecture are sure to delight travellers and locals alike for a truly unforgettable experience.”
A unique hotel concept: inspiring cultural connection
The property is complete with 134 rooms and suites, a range of culinary options, Hamburg’s largest public rooftop garden and live music hall. A mix of King, Double Queen and Roadie Bunk Rooms, all feature stylish, comfortable furnishings, plush bedding, fan-inspired artwork, an extensive entertainment system, work areas and bathrooms with premium toiletries. Guests can also choose rooms and suites with stunning views of the expansive Hamburg cityscape or harbour.
Each space within the property is designed with a commitment to lessen environmental impact, dedication to smart technology and an inventive design focused on bringing people together. A total of 4,700 shrubs and 16,000 perennials have been planted on the property. With the help of environmental scientists, around 10,000 m2 of green and communal areas have been created. This makes REVERB by Hard Rock® Hamburg an international flagship project for climate adaptation in large cities.
The REVERB Hamburg City Guide was specially curated in collaboration with Hamburg insiders and local artists, to provide the best tips on local hot spots.
360 degrees of Hamburg: the roof garden
The roof garden on top of REVERB by Hard Rock® Hamburg, which is open to the public, offers a spectacular 360-degree view of the city. It can be reached via 335 steps or the 560-metre-long, rail-lined ‘mountain path’, which starts at ground level on the north side of the bunker and offers impressive panoramic views as you climb.
Exciting on-site concepts: from day to night
In addition to the hotel, five other outlets on the property are open to hotel guests and visitors:
- Constant Grind: the coffee shop above the city
Constant Grind combines bakery, coffee shop and self-service in a cosy atmosphere. Snacks and treats, as well as regional classics such as the Franzbrötchen, complete the offering. - KARO&PAUL by Frank Rosin: international culinary fusion
KARO&PAUL’s is the perfect place to enjoy modern drinks, mingling and dancing, with live music and acts from the region changing daily. Cuisine includes a selection of small dishes from international cuisine plus private dining spaces with a small terrace and a unique view of Hamburg, St. Pauli stadium and harbour. Its gastronomic consultant and namesake is Michelin-star TV Chef Frank Rosin. - La Sala: a large living room for Hamburg
Main restaurant La Sala serves a variety of specialties from early morning to late night: breakfast for hotel guests and external visitors, Sunday brunch, lunch with buffet and a small selection of lunch dishes, as well as coffee & cake and teatime. In the evening, dinner is served family style, focusing on vegetables as the main course with tapas from international cuisine. Daily live music acts and DJ performances provide the perfect musical accompaniment. - On the roof: Green Beanie
The urban garden offers a small, seasonally changing range of quick food and drinks from a pop-up container, the “Green Beanie”. - Rock Shop®: memorable merch
The Rock Shop® offers Hard Rock® music-inspired clothing and merchandise allowing guests to take home their memories as souvenirs. A mix of Hard Rock classic and seasonal collections will be available in addition to a local Bunker collection and iconic FC St. Pauli merch. The Rock Shop is also available for exclusive rental events, pop ups, concerts and gatherings.
Concerts and culture at the Georg-Elser-Hall
The property houses a new three-field hall for 2,200 people, the Georg-Elser-Hall, which will be used for concerts and cultural events as well as school sports.
Affordable accommodation for artists
In addition to its traditional hotel operations, REVERB by Hard Rock® Hamburg has three 40 m2 furnished guest apartments for artists or scholarship holders that can be booked by Hamburg’s cultural institutions. Registration is open and available through the Ministry of Culture and Media.
Room rates start at €160 per night. Learn more at reverb.hardrock.com/hamburg/.
