HeBS Digital named Top Agency Winner with six Internet Advertising Competition (IAC Awards), including three Best of Industry Awards for Best Hotel & Lodging Application, Best Hotel & Lodging Online Ad and Best B2B Video for the smartCMS.
New York, NY (April 15, 2015) – HeBS Digital, the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm, was recently named a Top Agency Winner with six Internet Advertising Competition (IAC Awards) including three Best of Industry Awards for Best Hotel & Lodging Application, Best Hotel & Lodging Online Ad and Best B2B Video for the smartCMS. All of the winning websites were built using HeBS Digital’s proprietary content management system technology, the smartCMS. Empowering these properties to have complete control over their textual, visual and promotional content, the smartCMS also features responsive/adaptive design for the three screens, an innovative smart personalization engine and one-to-one-marketing capabilities, reservation abandonment prevention technologies, and enhanced merchandising functionality to highlight promotional offers and packages throughout the site.
Recognized by the IAC Awards for excellence in design, technology, results and strategy, HeBS Digital was honored to receive the following awards:
Best of Industry Awards
- Best Hotel & Lodging Application: Triumph Hotels Limited Time Offer Interactive Application
- Best Hotel & Lodging Online Ad: The New York Palace Luxury Online Media Ad
- Best B2B Video: smartCMS
Outstanding Website:
“At HeBS Digital we believe that excellence in design must be complemented by a robust multi-channel marketing strategy and cutting-edge digital technology” said Max Starkov, President & CEO of HeBS Digital. “This essential mix is needed to boost direct online channel revenues, shift share from the OTAs to the hotel website, and drive consumer engagement. We are proud to share these awards with our clients and are honored to be recognized for our strategy, innovativeness, and high ROIs.”
Created by the Web Marketing Association to recognize outstanding online advertising in all of its various forms, the IAC Awards showcase innovative and award-winning work. Submissions are evaluated on creativity, innovation, impact, design, copywriting, use of the medium and memorability.
