NEW YORK, NY May 5, 2015 –HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, today announces it will host a webinar on Digital Content Marketing in hospitality. Attendees will learn the key elements that should make up a property’s content marketing strategy, essential in bringing the hotel’s story to life and ultimately resulting in a higher level of engagement and direct revenues.
HeBS Digital’s Miriam Gross, ReviewPro’s Josiah Mackenzie and Portola Hotel & Spa’s Jackie Olsen will discuss how hoteliers can create a deeper level of engagement and ultimately increase bookings, recommendations and social media shares through enticing content.
Speakers will also cover:
- Why Digital Content Marketing is Critical in Increasing Engagement and Revenues for Hoteliers
- The Most Popular Digital Content Marketing Initiatives in Hospitality
- Actionable Recommendations to follow in your Digital Content Marketing Strategy
“In the multi-device world we now live in, a strong Digital Content Marketing strategy is essential in differentiating a hotel from their competition” said Mariana Safer, SVP, Marketing of HeBS Digital. “When researching hotels for an upcoming trip, today’s travel consumers expect a personalized, story-telling approach and are turned off by the hard sell. Webinar attendees will learn what types of quality content they should focus on creating, receive tips on how to distribute this content, and hear real-world examples of what works in generating buzz, engagement and increased online revenues.”
Join HeBS Digital for our next webinar, “The Smart Hotelier’s Action Plan to Digital Content Marketing” on Wednesday May 20, 2015 at 2:00PM EST/11am PST.
To learn more about Digital Content Marketing before the webinar, read HeBS Digital’s latest article: The Smart Hotelier’s Action Plan to Digital Content Marketing.
