HeBS Digital CEO Max Starkov to speak at the 2017 North American Smart Travel Data Summit, discussing the future of intent and data marketing for hoteliers.
New York, NY – January 26, 2017 – President and CEO Max Starkov of HeBS Digital is scheduled to present at EyeforTravel’s 2017 Smart Travel Data Summit North America in Atlanta, GA. Taking place February 22-23, 2017, the Smart Data Travel Summit highlights trends and developments in data-driven marketing, revenue management, and product development in the travel industry.
As an industry thought leader and data marketing specialist, Max Starkov will discuss the future of Smart Data Marketing in a session on February 23, 2017 titled, “Merge the Future with the Past to Propel Your Travel Product Forward,” focused on:
- Smart Data Marketing and the need to combine intent data with historical CRM data to realize the most direct bookings and effective use of your marketing spend
- Pursuing dynamic content personalization to its fullest potential and hyper-relevant targeting to meet those high conversion rates
- Deploying dynamic real-time analytics and valuing in-market customers to further your bottom line
- Mastering real-time tactics to capitalize on intent data stores and ignite your website’s inner salesperson
“Smart Data Marketing is an important direct booking tool in hotelier’s digital technology and marketing arsenal,” said Max Starkov, President & CEO of HeBS Digital. “It balances knowledge about your property’s past guests (CRM Data) and knowledge about consumers who are planning to travel to your property’s destination (Intent Data) to generate the highest number of direct bookings and ultimately reach your best guest. Consider which traveler is more important today to your bottom line? A past guest who is not planning a trip anytime soon, or someone who is currently actively researching a trip to your property’s destination?”
International hoteliers and hospitality professionals have been partnering with HeBS Digital since 2001 for innovative digital and marketing solutions including the Smart Personalization, proprietary smartCMS website technology platform designed specifically for hotels, and Dynamic Rate Marketing technology to shift share away from online travel agencies and boost direct bookings.
The 2017 Smart Travel Data Summit is the only data-driven conference catered to the travel and hospitality landscape. Guests of HeBS Digital save $200 off passes to the conference by quoting SPEAK200, available for purchase online.
