New York, NY December 2, 2014 – HeBS Digital, the award winning hotel digital technology, website design, full-service digital marketing and website revenue optimization consulting firm, is pleased to announce that President & CEO Max Starkov has joined the list of distinguished speakers for EyeforTravel’s Smart Travel Analytics North America 2015 Conference on January 28-29 in New York City.
Starkov will cover topics such as:
- How to use segmentation to personalize marketing strategies and increase bookings
- Different ways hospitality companies can use data to market to their key customer segments more efficiently
- Ways to identify new data and analytic trends to improve segmentation efforts
HeBS Digital is an industry leader in Dynamic Content Personalization, and the first hospitality digital technology and marketing firm to integrate full content personalization capabilities into its award-winning content management system, the smartCMS. The smartCMS enables hoteliers to target property website visitors with personalized textual, visual and promotional content, resulting in higher user engagement and conversions on the hotel website.
“I’m delighted Max will be joining us for Smart Travel Analytics North America 2015,” said Global Conference Director Julia Heighton. “Using analytics to personalize the customer experience is a huge opportunity for travel brands right now and Max’s vast experience in this area, along with William’s (e-commerce Manager, Emirates) will help delegates understand the best approach to take to drive loyalty and increase revenues.”
According to Max Starkov, “There are so many opportunities to target website users based on geo-targeting, customer segment affiliation, language preference, user behavior, or loyalty program affiliation, and hoteliers are justifiably confused as to how and where to start with content personalization. In my presentation I plan to provide an action plan hoteliers can follow: starting with a business analysis of their customer base, followed by targeting the property’s feeder markets and progressively getting more sophisticated by expanding the target audiences and personalization techniques.”
Hoteliers who wish to learn more about how they can increase engagement and boost conversions on their website using Dynamic Content Personalization are encouraged to take advantage of a discount being offered on passes. Simply enter code HEBS20 to receive 20% off registration for the EyeforTravel’s Smart Travel Analytics North America 2015 Conference.
