The industry’s leading digital technology, full-service hotel marketing and website design firm has launched its 6th generation CMS technology, the smartCMS 6.0., granting hoteliers complete control over website content as well as unprecedented capabilities for dynamic content personalization and one-to-one marketing.
NEW YORK, NY February 3, 2015 – HeBS Digital, the industry’s leading digital technology, full-service hotel marketing and website design firm, announces the launch of its 6th generation CMS technology, the smartCMS 6.0.
This award-winning technology offers complete control over website content and provides unprecedented capabilities and reservation-driving marketing strategies, including dynamic content personalization, one-to-one marketing, reservation abandonment prevention techniques, and nearly limitless opportunities to market directly to guests. Tailored to the immediacy of today’s travel research and booking process, the smartCMS allows hoteliers to meet the property’s business needs in ways that were never before possible. Watch a short product video covering the smartCMS’ capabilities.
Ease-of-use and intuitive capabilities built specifically for the hospitality industry are just the beginning.
Notable features include:
- Supports both Full Responsive and Adaptive Design for the three screens (desktop, mobile, tablet)
- Offers complete content control of the property website (visual, promotional, textual)
- Dynamic Content Personalization Module (Smart Personalization Engine)
- One-to-one marketing capabilities
- Advanced Merchandising Module to convert lookers into bookers
- Full compliance with latest SEO best practices
- Reservation Recovery Module to win back abandoned bookings
- Custom Design Themes Module to update look-and-feel design of the hotel website with the click of a button
- Multi-Language Module, enabling foreign language content across the entire site
The smartCMS has already been awarded twice for its innovation, garnering the Gold Stevie® Award in the Best Software Programming/Design category at The 2014 American Business Awards, the nation’s premier business awards program.
“So much more than a Content Management System, the HeBS Digital smartCMS powers the most innovative, dynamic and revenue-generating hospitality websites in the industry today,” said Max Starkov, President & CEO of HeBS Digital. “The degree that outdated CMS technology can negatively affect revenues on the property website is often underestimated by hoteliers. CMS technology such as the smartCMS empowers hoteliers to seamlessly manage their website presence on the three screens via a single dashboard, engage users like never before and maximize revenues from the direct online channel. In the evolving world of hotel digital marketing, it is imperative for hoteliers to have complete control over their property website with limitless capabilities to merchandize the property’s product offerings and update textual, promotional and visual content as frequently as possible. The smartCMS offers all this and more.”
First-hand users of the smartCMS, HeBS Digital’s clients, have praised its ease-of-use and capabilities:
“I love the smartCMS. It’s intuitive and easy to navigate, but not too restrictive,” said Helena Martin, Digital Marketing Manager at Nickelodeon Suites Resort. “It’s perfect for any level user and lets me be self-sufficient. I love that I can create one special offer and have it roll out to all platforms if I choose, or just one. Another great feature is that I can schedule my promotions for future start and end dates.”
In a recent case study for the Kinzie Hotel in Chicago, HeBS Digital increased revenue by 114% with smartCMS technology, website design and digital marketing. Unique visitors also increased by 121%. In another case study for Sparkling Hill Resort, a European-inspired health and wellness destination resort in Vernon, British Columbia, revenue increased by 57%, with special packages generating 20% of total website revenue.
To learn more about the Dynamic Content Personalization module available with the smartCMS, join eCornell and HeBS Digital for our webinar, “Dynamic Content Personalization: Hoteliers’ Powerful New Tool to Maximizing Website Revenue and Conversions,” on Wednesday March 4 at 1:00PM EST.
