World’s largest hospitality technology exposition and conference adds Frits van Paasschen and Nancy Rademaker to education program

Hospitality Financial and Technology Professionals (HFTP®), producer of the Hospitality Industry Technology Exposition and Conference (HITEC®), is pleased to announce that Frits van Paasschen and Nancy Rademaker will serve as keynote speakers for HITEC Amsterdam 2018. Rademaker will present the opening keynote on 12 April from 09:00 to 10:30 about "Extreme Customer Centricity in a Networked World." Van Paasschen will present the closing keynote on 13 April from 13:30 to 15:00 about "Improving Your Odds of Success in a Time of Accelerating Change and Disruption."

A former fortune 500 CEO with over 30 years of experience, van Paasschen spent more than a decade serving as CEO at Starwood Hotels and Resorts Worldwide and The Coors Brewing Company. He has held several management positions including president of Europe, Middle East and Africa at Nike, and in the financial division at Disney. Seasoned global executive and author of The Disruptors' Feast, an Amazon best-seller, van Paasschen has a deep understanding of trends that are reshaping the global economy. Originally from Europe, van Paasschen holds dual United States and Dutch citizenship, speaks five languages, and has visited 115 countries.

With over 20 years of technology experience, Rademaker has worked for different IT companies including Microsoft in the Netherlands and Europe. She is enthusiastic about customer-centric strategies, and likes to focus on how technology influences people's behavior. Rademaker joined Nexxworks in 2016 where she inspires companies how to act upon The Day After Tomorrow. She is an expert on extreme customer centricity, and educates people about new business models and technology to help their businesses lead in this age of disruption.

"HFTP is proud to host two keynote heavyweights at HITEC Amsterdam this April," said HFTP CEO Frank Wolfe. "Both speakers have European roots and international expertise in hospitality and technology, and are guaranteed to inspire audiences with new ideas and concepts that will help evolve the future of our industry."

HFTP will produce three HITEC events in 2018. HITEC Amsterdam will take place from 11-13 April at the RAI Convention Centre in Amsterdam, The Netherlands. The largest HITEC Houston will take place from 18-21 June at the George R. Brown Convention Center in Houston, Texas USA. HITEC Dubai will take place from 5-6 December. For more information about HITEC and HFTP's other international activities, contact the HFTP Meetings & Special Events Department at education@hftp.org or visit www.hftp.org and www.hftp.org/hitec.