Richardson, TX, January 18, 2023 — MCR is pleased to announce the appointment of Bobby Sparks as Director of Sales and Marketing for Hilton Garden Inn Dallas/Richardson. Sparks has been tasked to drive overall sales, marketing, and public relations efforts. With over 20 years hospitality and marketing experience, Sparks brings an unparalleled combination of sales and marketing expertise along with client relationship development. He most recently served as Area Director of Sales and Marketing in Irving, TX, keeping two Hilton branded hotels, totaling 308 rooms, profitable during the 3 years of the pandemic as the sole salesperson where he managed and conducted intensive data analysis and sales performance management to ensure the achievement of revenue milestones, as well as developed and monitored upcoming travel segments across multiple industries to ensure future growth as business travel returned.
“We are thrilled to welcome Bobby as an invaluable addition to the MCR team,” said Cody Stites, Area General Manager. “His expertise and results-driven approach will undoubtedly help us to further strengthen our positioning, introduce profitability opportunities, and continue to produce unforgettable experiences for both locals and global travelers.”
The 125 room, Hilton Garden Inn Dallas/Richardson fulfills conference/convention needs with meeting and banquet space of 3,000 square feet for any occasion. The incredible Prairie Creek Ballroom spans over 2,500 square feet and is well-equipped to host endless style of events to include corporate meetings, trainings, dinners and parties. On the weekends, the space is transformed into a special event venue for weddings, anniversary parties and much more. The abundant catering menu options enables the hotel’s culinary team to offer a feast for up to 120 guests or a luncheon meeting as small as 10. The proficient conference event staff is ready to take care of every last detail.
