Liddell's luxury linens and terry bath products are serving as sensory touchpoints that pamper guests and define the hospitality standards of this historic landmark in North Carolina
[Johnston, S.C. — June 5, 2018] — When the Greystone Inn re-opened its doors this month in Lake Toxaway, N.C., following an extensive renovation, Liddell was there to pamper guests with lavish bedding and sumptuous terry products. Originally built in 1915 as a private residence and reopening as an Inn in 1985, the Greystone has been recognized as one of the top hotels in the world. Listed on the National Register of Historic Places, the AAA Four-Diamond hotel has been awarded the “Most Romantic Inn” (Country Inn magazine), “Guest Room of the Year” (Andrew Harper’s Grand Award), “World’s Best” hotel (Conde Nast Traveler and Travel + Leisure) and listed as one of the “Most Romantic Spots in the South” (Southern Living). For owners Shannon and Geoffrey Ellis who purchased the property in 2017, only Liddell – known for designing the most indulgent linen products in the world – would do.
“We are delighted to continue the legacy of the Greystone Inn and its gracious hospitality through our recent renovation and re-opening,” Shannon Ellis said. “Closed for nearly three years, this property (which features 30 guest accommodations across The Mansion, The Hillmont, and Lakeside Suites) defines southern grace and superb hospitality. To help create an unforgettable stay for our guests, we chose the hospitality industry’s finest linen supplier – Liddell.”
Tina McCarthy, general manager of The Willcox, a sister property in Aiken, S.C., recommended Liddell bedding and terry products for The Greystone guestrooms and guest baths. Knowing that Liddell exceeded the expectations of her discriminating guests at The Willcox, ranked a “Top 10 Best Hotels in the World,” McCarthy said she knew guests visiting Greystone would be equally as impressed.
“Attention to detail is something that is touted at both The Willcox and Greystone Inn, and luxury linen is a huge part of that,” McCarthy said. “I don’t care how beautiful or soft the bed is, if the linens are bad, the experience will be too. When guests lay on these cloud-soft beds topped with Liddell Arona T300 sheeting or they wrap themselves in Liddell’s Blanche terry towels, it makes them feel pampered. These sensory touchpoints make a difference, and they reflect Greystone’s sophisticated standards.”
Located at 220 Greystone Lane, the Greystone Inn features the Lakeside Dining Room, decked with a fireplace, floor-to-ceiling windows and unobstructed views of the lake and mountains that give guests the feeling of being on an Alpine retreat. Guests can also grab a latte and pastry from the Mansion or indulge in an evening of cocktails and hors d’oeuvres in the Mansion’s Lobby Bar. The newly-opened water’s edge Spa and Salon features a wide range of health and beauty solutions, including facials, manicures and pedicures, massages and herbal body wraps. The Greystone Inn is a popular wedding and meetings destination.
In operation for more than 150 years, Liddell delivers the finest luxury linens to the world’s most exclusive hotels, restaurants and spas. The company has a rich heritage based on hundreds of years of experience.
“We are delighted that The Greystone Inn is now wrapping its guests in Liddell,” said Chris Gowdy, Liddell VP of Sales North America. “This historic, high end, boutique property is the epitome of southern hospitality. Here the concept of luxury hospitality truly stands out in each guestroom, with Liddell products exceeding guests’ every expectation.”
