PASADENA, CA – September 26, 2023 – Hotel Dena, Pasadena Los Angeles, a Tribute Portfolio Hotel has officially opened its doors. The 311-room hotel is designed for those with an imaginative spirit, featuring touchpoints of art, dance, music, and culture. The hotel is ideally located in the heart of downtown Pasadena’s creative scene, just steps from iconic institutions like the Pasadena Civic Auditorium, Pasadena Convention Center, and Old Town Pasadena, and it is only 20 minutes from the Hollywood Burbank Airport. Hotel Dena is part of the Tribute Portfolio – part of Marriott Bonvoy’s global portfolio of 31 extraordinary hotel brands – and aims to attract travelers looking for fresh experiences that reflect their own individuality. Owned by Monarch Alternative Capital and managed by HHM Hotels, Hotel Dena is a part of HHM’s Independent Collection, a selection of lifestyle hotels that are connected to local communities and offer personalized service.
“The new Hotel Dena celebrates the originality in each of us, offering a destination that encourages unique opportunities to interact with the performing arts,” says Naveen Kakarla, President and CEO of HHM Hotels. “We have proudly created a hotel where guests are able to both recharge and awaken their creative senses from its rich fusion of design, amenities, services, and experiences.”
Dash Design was tapped to oversee the interior design and art curation for Hotel Dena. WRDSMITH©, an LA-based street artist who utilizes colorful and mindfully chosen words to inspire others, created a lobby mural and signature guest room art. Large-scale outdoor murals featuring music and dance were hand-painted by artists Ian Schuler and Leah Tumerman. Artist Kate Neckel developed Pasadena-inspired wall coverings for each corridor of the property, and wooden sound wave art in the lobby area by artist Erin Harris captures Van Halen’s hit song ‘Jump.’
The hotel’s modern and vibrant guest rooms offer both a relaxing respite and an energizing homebase, with a variety of categories including King and Queen rooms, Studios, and Suites. Specialty suites include the Screenwriter’s Suite, Director’s Suite, and Dena Suite — each boasting 600 to 650 square-feet, a king bed with a lush pillow-top mattress, a sofa bed, a writing/work desk, and more. All accommodations feature Blind Barber® bath amenities, a company that values the benefits of community, inclusivity, and confidence. If a guest is a content creator or a business professional in need of appropriate lighting and sound for capturing their best self on camera, Hotel Dena offers Broadcast Kits that include ring lights from Lume Cube© and microphones. Kits are complimentary to borrow, based on availability.
Hotel Dena’s guests can start their day at Lyric, which offers inventive breakfast and lunch options daily from 6:30 AM to 3:00 PM. The inspiration for the delectable menu is derived from the lyrical genius of musicians and poets, paying homage to the rebellious spirit of rock and roll, alternative vibes, and hip-hop beats. Boasting a vast vinyl record collection and musically charged art and design, Lyric creates an environment that allows guests to fuel up while grooving to morning sounds of renowned artists. The 44-seat venue also offers a pet-friendly poolside patio, where guests can soak up the California sun. Starting this fall, fur-family members can indulge in the exclusive “Let the Dogs Out” menu of puppucinos and break-ruff bowls.
As the sun sets, Hotel Dena’s bespoke bar and lounge, Agents Only, comes to life, delivering an electrifying experience that stirs up the seduction of fame. This 42-seat haunt is the perfect place for guests to let loose and embrace their inner spark, surrounded by a vintage TV art installation by Media Pollution and a captivating speaker wall. A plethora of mesmerizing weekly live performances will keep guests on the edge of their seats, ranging from experimental beats and open mics to stand-up comedy and karaoke. Agents Only features attention-seeking cocktails crafted by Liquid Productions, a full-service beverage agency, and flavor-forward dishes are available daily from 3:00 PM to 11:00 PM. A daily “Casting Call” happy hour is available from 5:00 to 7:00 PM.
Hotel Dena offers over 29,000 square feet of versatile event and meeting space that includes a ballroom, a boardroom, and several outdoor options. The hotel’s boundary-pushing catering menus are a daring fusion of innovative dishes and classic cuisine that leave a lasting impression. Also available for guests is a retro-inspired screening area that seats 15. This public lounge showcases vintage theatre seating, cinema-inspired art, a display stack of vintage projectors, and an exposed brick wall.
The boutique property spotlights the best of Pasadena’s sunny lifestyle with its vibrant amenities. An outdoor heated pool offers poolside loungers, floaties and a poolside menu. The pool will feature highly sought-after ongoing programming, including a poolside DJ on Saturdays and wellness experiences like The Bar Method© and Mimosas, launching this fall. The barre classes and tasty bubbles are complimentary for hotel guests and $20 for the local community. Hotel Dena also offers a 24/7 on-site fitness center featuring cardio and weight-training equipment. Electric car charging services and parking are also available. Take One is Hotel Dena’s seamless, self-serve market curated with refreshments and on-the-go bites, available to guests 24/7. The hotel welcomes dogs that are 40 pounds and under, for an additional fee of $35 per night per room, with a maximum of two dogs per room.
As part of the hotel’s grand opening, the “Broadcast Me” package is available until December 30, 2023 and includes use of a Lume Cube© Cordless Ring Light, welcome cocktails and mocktails for up to two guests, a $30 daily food and beverage credit, 5,000 Marriott Bonvoy® bonus points, and a personalized gift. Hotel Dena celebrates the thriving arts scene in Pasadena and allows guests the opportunity to take center stage and soar. The hotel is located at 303 Cordova Street, Pasadena, CA 91101.
Hotel Dena, Pasadena Los Angeles, a Tribute Portfolio Hotel will participate in Marriott Bonvoy – the award-winning travel program from Marriott International – allowing members to earn and redeem points for their stay at the new hotel, and at other hotels and resorts across Marriott Bonvoy’s extraordinary portfolio of brands. With the Marriott Bonvoy app, members enjoy a level of personalization and a contactless experience that allows them to travel with peace of mind.
For more information, please visit www.hoteldena.com
