SAN FRANCISCO (January 12, 2016) – Hotel Zephyr, Davidson Hotels & Resorts' first property within its new lifestyle & luxury collection and one of San Francisco's newest boutique hotels, today announced the appointment of Jill Plemons as Director of Sales and Marketing. In her new role, Plemons is responsible for spearheading all sales and marketing for the 361-key, premier waterfront property located in Fisherman's Wharf following the unveiling of a transformative, $32-million full redesign in 2015. Plemons joins Hotel Zephyr after a distinguished 17-year career in hospitality and service operations with a specialty in boutique and independent hotels catering to leisure, business and group travelers. At Hotel Zephyr, she will build on the hotel's guest services that make it the ideal location to enjoy San Francisco's celebrated attraction, dining and entertainment district. "Jill's leadership and extensive experience in the hospitality industry, paired with her strong understanding of the San Francisco market, make her an excellent fit for Hotel Zephyr," said Patricia Davis, Vice President of Revenue Convergence, Lifestyle & Luxury Division of Davidson Hotels & Resorts. "Her passion for the ever-evolving hospitality industry is second-to-none and we are thrilled to have her on board." Most recently, Plemons served as Director of Sales and Marketing at Le Méridien San Francisco, leading the successful $12 million renovation, development, re-launch and growth of the hotel. Plemons also held the position of director of sales and marketing for five years at Hotel Vitale, a Joie de Vivre Hotel in San Francisco, where she lead revenue strategy across all segments of the property, restaurant and spa for the sales team. Additional Joie de Vivre Hotel experience includes serving as the brand's regional director of sales in Northern California and as director of sales at Galleria Park Hotel, both in San Francisco. Prior to that, Plemons held various positions with Kimpton Hotels properties including area director of sales and marketing where she managed initiatives for the brand's three San Francisco locations, and individual positions at Harbor Court Hotel and Hotel Vintage Court. Plemons is an alumnus of Washington State University where she received a Bachelor of Arts degree in Hotel and Restaurant Administration. For more information about Hotel Zephyr call (415) 617-6565 or visit HotelZephyrSF.com. Follow @hotelzephyrsf on Twitter and Instagram.