Located in Stockholm, the hotel will join The Unbound Collection by Hyatt brand, continuing to fuel Hyatt’s brand growth in Europe
CHICAGO (October 30, 2020) – Hyatt Hotels Corporation (NYSE:H) announced today that a Hyatt affiliate has entered into a franchise agreement with First Hotel Reisen AB to open the first Hyatt property in Sweden. Hotell Reisen is currently undergoing extensive refurbishment and will be available on Hyatt’s booking system on an unbranded basis as of December 1, 2020 with plans to join The Unbound Collection by Hyatt brand in early 2021. In the Nordics, the hotel will join the planned Grand Hansa Hotel in Helsinki, Finland as part of The Unbound Collection by Hyatt and Hyatt Centric Reykjavík in Reykjavik, Iceland. The three hotels represent strategic cornerstones in Hyatt’s expansion plans for Northern Europe.
Located in the heart of Stockholm’s old town directly on the waterfront and on Skeppsbron, Hotell Reisen is rich in history, dating back to the 17th century. The property will offer cultural moments for guests seeking a sophisticated yet unscripted experience, as it will be located within walking distance of many of Stockholm’s landmark attractions. Independent-minded travelers can experience highlights of the city including The Royal Palace and the ferry to Djurgården, bringing guests to the tranquil oasis that is home to many of the city’s most famous museums and cultural attractions.
“At Hyatt, we are focused on thoughtful growth based on locations that matter most to our guests, World of Hyatt members and customers, and Stockholm has been a priority market for some time,” said Peter Norman, senior vice president of development Europe, Hyatt. “While Stockholm is known for its high barrier to entry for global brands, the rich history and unique location in central Stockholm make Hotell Reisen a perfect addition to The Unbound Collection by Hyatt brand. This brand has seen great momentum across the region, as each property celebrates their destination’s distinct culture and atmosphere, and we look forward to expanding the brand’s footprint in the Nordics.”
The name of Reisen originates from a 1750’s coffee house run by a Dutchman, Frederik Reiss. As the coffee house was a popular meeting space for merchants and travelers from all over the world, Frederik Reiss’s daughter soon started to rent rooms in the early 19th century. Ever since, the building has been in use as a hotel and today is a celebration of the vibrant and rich history of Sweden’s capital.
“We are delighted to work alongside Hyatt for the first Hyatt hotel in Sweden,” said Anders Moe, CEO of Host AB which owns First Hotel Reisen AB. “In creating a destination that locals and guests from afar will treasure, Hotell Reisen will honor the history of the building and the city. The combination of our expertise in Sweden’s hospitality market and Hyatt’s international reputation will allow for our vision to come to life.”
Born out of the belief that every property has a unique story to tell, The Unbound Collection by Hyatt brand invites guests to discover unforgettable places, showcasing the uniqueness of each property’s location. Hotell Reisen will join the eight European hotels under The Unbound Collection by Hyatt brand, including Great Scotland Yard Hotel, Hôtel Martinez, Hôtel du Louvre, Hôtel du Palais Biarritz, Párisi Udvar Hotel Budapest, Hotel SOFIA Barcelona as well as Byblos Hotel and Grand Hansa Hotel, which are both expected to open in 2022.
The term “Hyatt” is used in the release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
