The signing is in line with IHG’s strategy to expand its portfolio across secondary markets in the country
National, 24 May, 2024: IHG® Hotels & Resorts, one of the world’s leading hotel companies, has announced the signing of a management agreement with SLRV Hotels Pvt Ltd to debut its Crowne Plaza brand in the state of Punjab. Scheduled to open in Q4 2028, Crowne Plaza Amritsar Airport will add 136 keys to IHG’s growing portfolio in the city and strengthen its presence in the prime tourist and spiritual destination in the country. The new-build hotel will be IHG’s first Crowne Plaza hotel in the city and IHG’s fourth property for the brand in the state.
Crowne Plaza Hotels & Resorts is one of the world’s largest premium hotel brands, with more than 530 open or in pipeline properties in major urban centres, gateway cities and resort destinations globally.
Situated near both the Amritsar Airport and Golden Temple, Crowne Plaza Amritsar Airport will offer excellent road connectivity for business and leisure travelers alike. Easy access to key tourist sites, cultural experiences, and a variety of dining options will cater to those seeking a well-rounded experience. True to the Crowne Plaza brand, the hotel is set to deliver exceptional guest experiences rooted in blended travel that will cater to both leisure and business guests, enabling effortless flexibility and balance between work and life.
Commenting on the announcement, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, said, “We are delighted to partner with SLRV Hotels Pvt Ltd to introduce our premium brand, Crowne Plaza to the city of Amritsar. Crowne Plaza Amritsar Airport will add high-quality, branded accommodation to the city and cater to the diverse needs of travelers.
He further added, “This signing aligns with our strategy of expanding of our portfolio in India and strengthens our presence in key tourist and spiritual destinations. We look forward to welcoming guests and providing them with exceptional premium experiences that Crowne Plaza is renowned for.”
In a joint statement, Mr. Raghav Nayyar and Mr. Vishal Mehta Directors of SLRV Hotels Pvt Ltd added, “We are thrilled to partner with an internationally and locally trusted hospitality brand like IHG to bring the iconic Crowne Plaza brand to Amritsar. It is one of the most recognized brands across the world offering a consistent and comfortable experience. With a combination of an excellent location and IHG’s strength and scale of global systems, technology and loyalty programme, we are confident that Crowne Plaza Amritsar Airport will become a preferred choice for business, leisure and spiritual travellers visiting the region.”
Once opened, the hotel will provide a host of premium amenities and flexible workspaces to cater to the diverse needs of travellers. Crowne Plaza Amritsar Airport will feature include ample and modern spaces for a seamless balance between work and leisure. Guests will enjoy the hotel’s all-day dining, a lobby lounge, a bar. For recreational and unwinding purposes, the hotel will be equipped with a swimming pool, gymnasium and a spa facility.
IHG® currently has 45 hotels operating across five brands in India, including Six Senses, InterContinental Hotels and Resorts®, Crowne Plaza®, Holiday Inn Resort® and Holiday Inn Express®, and a strong pipeline of 45 hotels due to open in the next 2-3 years.
