World-class, eco-conscious resort will release new mobile application with leading hotel technology firm Intelity.
MEADOWS OF DAN, Va. – APRIL 28, 2015 — Super natural resort Primland, ensconced in Virginia’s Blue Ridge Mountains, is set to unveil something new for guests to enjoy: a mobile application developed by leading hospitality technology firm Intelity using the ICE (Interactive Customer Experience™) Mobile platform.
“With the introduction of this mobile app, we’re adding a modern amenity to enhance the enjoyment of our guests,” said General Manager Mara Bouvier. “The best part is that it won’t disrupt the pastoral experience we’ve always been able to provide.”
The hotel chose to work with Intelity because of the combined guest-facing and operational benefits of its mobile solution, as well as the company’s industry-wide reputation, which includes receipt of Overall Best Mobile App in Hospitality from the Travel Weekly Magellan Awards last year.
Guests will be able to use Primland’s ICE Mobile app not only during their stay, but also before arriving and after checking out. Available features include access to information about the resort, restaurant menus, concierge requests, activity listings, and wake-up call scheduling. Travelers can also choose different scenes from the property to send virtual postcards.
At the same time, staff will be able to utilize the ICE Control System (ICS) to keep all content updated, track guest use of the app, and ensure that guests are enjoying a seamless user experience. They can also set up push notifications to remind guests who have downloaded the app to open it, even arranging location-based triggers to send prompts to guests once they arrive at the property.
Intelity CEO and President David Adelson said, “We’re very enthusiastic to assist Primland in expanding their mobile strategy. Their guests will enjoy being able to use mobile devices to directly control more of their own experience and take advantage of everything the resort has to offer.”
“This partnership marks a new chapter for us in giving our guests more options on how to communicate with us and request service,” Bouvier said. “They can utilize this technology for added convenience.”
