RIVER FALLS, WISCONSIN – November 5, 2021 – IGO Legacy Hotel Group, ownership partners of the Best Western Plus Campus Inn, are excited to announce plans to rebrand their River Falls property to Radisson.
The hotel has been owned and operated by IGO Legacy Hotel Group under the Best Western Plus flag since purchasing the property in March 2017. Since this acquisition, the hotel has undergone extensive improvements including a major renovation of both public spaces and guest rooms and painting of the exterior. Additional anticipated changes associated with the rebrand include overflow parking lot and signage improvements.
“Since built in 2009 the hotel has been a staple to the downtown community. Through an evaluation of our company strategy, we believe transitioning to the Radisson flag will enhance our guests’ experience by providing a well-balanced stay that offers comfort, style, and down-to-earth hospitality,” said Cheryl Goldberg, owner and Chief Financial Officer for IGO Legacy Hotel Group. “We will also be implementing the Radisson Hotels Americas Safety Protocol to ensure guest safety and peace of mind from check-in to check-out. These in-depth cleanliness and disinfection protocols were developed in partnership with SGS, the world’s leading inspection, verification, testing, and certification company.”
Whether flying solo for a work meeting, visiting friends and family at UWRF Campus, or exploring downtown River Falls with a group, the hotel’s 84 guest rooms and suites are ideal for travelers of all kinds. Rooms with a sleeper sofa, separate living space, whirlpool, and panoramic view of downtown River Falls are among the premium room features available to guests.
Located within walking distance to downtown River Falls, the Kinnickinnic River, and UWRF Campus, a variety of onsite amenities include complimentary hot breakfast, WIFI, 24/7 access to Anytime Fitness, indoor pool, and hot tub. In addition to these great amenities, guests also have convenient access to the hotel’s onsite bar and restaurant, Junior’s Restaurant and Tap House. Featuring a seasonal outdoor patio and live music, they serve delicious entrees, craft beer, and specialty cocktails. The hotel also features an onsite banquet center that occupies over 2,700 square feet of meeting space, including a boardroom for smaller gatherings.
“Our team is excited about this brand transition and look forward to continuing our mission of delivering exceptional service that meets our guests’ needs while creating truly special moments,” said Joanna Friedman, General Manager. “All reservations and local corporate rates will be honoured under the new brand, creating a seamless transition for all guests.”***
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