(New Orleans, LA; December 20, 2016)—The long-awaited debut of The Troubadour—the first property in the South for Joie de Vivre Hotels, the boutique lifestyle brand from Two Roads Hospitality—has arrived in New Orleans’ Central Business District. Opening today, the 184-room boutique hotel located in a 17-story landmark building at 1111 Gravier Street welcomes guests and locals to experience the hotel’s musical energy, locally-celebrated cuisine, and fun-loving design.
“We are thrilled to announce the opening of The Troubadour and to establish a foothold in the South for Joie de Vivre,” said Niki Leondakis, CEO of Hotels & Resorts, Two Roads Hospitality. “The vibrant, free-spirited nature of New Orleans matches the whimsy and playfulness of the Joie de Vivre brand. We look forward to providing a dynamic hub for both locals and visitors in this exciting, up-and-coming neighborhood."
LOCALLY SOURCED—FROM AN ART INSTALLATION TO CURATED LOOKS
Embracing the local New Orleans community, The Troubadour tapped local tastemakers, Gabriel Flores and Juley Le, to create unique programming for the hotel. Gabriel Flores, a local street artist will create a one-of-a-kind installation featuring bright colors and “Instagram-able” moments at the soon-to-open Monkey Board—The Troubadour’s rooftop bar.
The hotel is also debuting ready-to-wear staff looks curated by local fashion blogger Juley Le. Le, the founder of Upperlyne & Co. and Drip Affogato Bar, based her inspiration on design elements found throughout The Troubadour and created looks that are effortlessly chic and unique to specific areas within the hotel. For instance, the Parisian-inspired looks for Petit Lion feature a subtle Southern touch, while the Monkey Board’s fun and eclectic atmosphere calls for classic raglan tees and jeans.
ROOTED IN NEW ORLEANS
Hailed as an innovator of forward-thinking cuisine in New Orleans, Chef Phillip Lopez oversees The Troubadour’s two dining concepts—Petit Lion and Monkey Board. Casual and accessible, Petit Lion is the hotel’s signature, 64-seat restaurant offering modern and Parisian fare for breakfast, lunch, and dinner. The restaurant overlooks Gravier and Rampart Streets, and features a horseshoe-shaped bar, designed to generate a joyful, lively atmosphere.
Monkey Board, the spacious rooftop bar opening January 2017, will feature food truck favorites, shareable small plates, as well as large-format pitchers and frozen drinks created by T. Cole Newton. Newton also created the cocktail program for Petit Lion, which focuses on craft and classic cocktails, as well as the punch bowls at the second-floor Lobby Lounge inspired by some of the greatest one-hit wonders of the late 1960s.
CRESCENT CITY DESIGN
Originally developed as an office building, The Troubadour’s home at 1111 Gravier Street was recently added to the National Register of Historic Places. Locally-based Campo Architects kept the building’s original staircase intact, which leads guests to the second-floor Lobby Lounge, as well as the “Highball” and “Snifter” meeting rooms. Each of the 184 guestrooms and suites features a modern aesthetic with subtle touches of the city’s mysticism, music, and local culture; full-length windows; retro-style refrigerators; mini bars with locally-sourced items; and two-person bar tops for guests to enjoy in-room cocktails. The spacious bathrooms feature dramatic tiles, playful sconces, and Jonathan Adler custom-scented bath amenities—a Joie de Vivre brand signature.
For more information, please visit http://www.jdvhotels.com/hotels/louisiana/new-orleans-hotels/the-troubadour/.
