New York, NY. – Keeco, LLC is bolstering its presence in the Hospitality market segment with the addition of industry veteran Brett Rife as Vice President/Sales Manager Hospitality Division. In this new role, Rife will oversee the Hospitality Division reporting directly to Keeco CEO Chris Grassi.
Speaking of this increased focus on hospitality, Grassi said “Keeco is a perfect fit for a market that requires not only innovation and durability, but also the ability to deliver superior value. Our sourcing strengths and industry leading product development and quality assurance teams uniquely qualify us to service the hospitality channel and assist in their guest satisfaction and growth initiatives.” Keeco has had great success serving the retail channel. This effort will extend their products and services into the diverse Hospitality arena. Of the new team member, Grassi says “Brett brings his experience in the industry and a keen understanding of that point where hotel needs and requirements meet with guest expectations. That experience and know-how make him the ideal person to lead the charge for Keeco.”
Most recently, Rife served as VP of Sales- International Hospitality for Pacific Coast Feather Company (PCFC) and Hollander after their acquisition of PCFC. He brings nearly two decades of experience in the Hospitality segment including key account responsibilities and leading new business efforts into developing sub-channels including international growth. Rife says “The hospitality industry is so dynamic and continues to grow and touch virtually every category in the consumer textile business. Keeco is at the forefront of product design, development, and service for all of those categories and that is an incredible asset to a market that is fueled by guest loyalty and satisfaction.”
Rife will be based in Chicago but will work with worldwide Keeco offices to build the hospitality business. Said Rife, “My affinity for this industry and market segment is all about the people. I’m looking forward to building on Keeco’s outstanding capabilities and reputation as we explore and grow this exciting opportunity.”
Keeco is a premier home textile supplier, specializing in fashion top-of-bed, basic bedding, soft window treatments, bath accessories, kitchen textiles, table linens and patio mats. Keeco has brought affordable, trend-right products to the home found at most retailers in North America for over 40 years.
