LOS ANGELES (January 12, 2017) – Global hospitality representation brand, L.E. Hotels, announced the appointment of Peter Rockwood as Vice President of Sales. Rockwood joins the company as a seasoned hospitality veteran with over 35 years of experience in the travel and tourism industry.
Prior to joining L.E. Hotels, Rockwood served as vice president of sales for Salamander Hotels & Resorts, a collection of luxury destination resorts in Virginia and Florida. During his time at Salamander, Rockwood was responsible for corporate sales initiatives and led both the cluster sales and national sales teams for the portfolio. Prior to Salamander, Rockwood also worked with several high-end luxury properties and branded assets including Gemstone Hotels & Resorts, Marcus Hotels, RockResorts, and Ritz Carlton.
“Peter’s tenure in the luxury independent boutique hotel category will provide L.E. Hotels with unique insights as we expand our operations in 2017,” said Efrem Harkham, founder and chairman of L.E. Hotels. “As we continue to grow our global roster of distinct properties, I am confident Peter will capitalize on his experience to maximize lead generation and grow our market penetration.”
In his new role, Rockwood is responsible for ensuring L.E. Hotels grows its member properties’ top-line revenue. Additionally, Rockwood’s role will have an emphasis on expanding and managing sales for Luxe Collection by L.E. Hotels, which is comprised of a select group of hotels within L.E. Hotels’ “Limited Edition” of properties, and include Luxe Sunset Boulevard Hotel in Los Angeles and Luxe Rodeo Drive Hotel in Beverly Hills, Calif.
“L.E. Hotels has an impressive collection of diverse properties worldwide and I look forward to growing the brand and adding depth and breadth to the amazing solution services it offers to its member properties to continue to raise the visibility, volume and viability of L.E. Hotels’ world class destinations,” said Rockwood.
