Slosser to Spearhead Renovation and Repositioning of Iconic La Jolla Properties
(La Jolla, CA) July 22, 2024 – The La Jolla Beach & Tennis Club announced the appointment of Francine Slosser as Director of Sales & Marketing. The seasoned hospitality professional has joined the leadership team overseeing the distinguished club’s four properties: the 90-room beachfront resort, the iconic The Marine Room and Lounge, the 128-room La Jolla Shores Hotel, and the oceanfront The Shores Restaurant.
In her new role, Mrs. Slosser leads the strategy for the upcoming renovation of the La Jolla Beach & Tennis Club and La Jolla Shores Hotel, scheduled for next year. She also oversees the repositioning of the properties post-renovation, ensuring a seamless transition and enhanced guest experience. Her responsibilities encompass managing the commercial strategy for sales, marketing, catering, conference services, and revenue management at the beach club and hotel.
With extensive experience in hospitality sales and marketing, Mrs. Slosser brings valuable expertise to her new role. She previously served as Director of Marketing at Balboa Bay Resort & Club in Newport Beach, CA, where she led public relations, digital advertising, social media, website management, and special events for the iconic resort, club, marina, and apartments. Her background includes Ritz Carlton training and operational management at 4 and 5 Diamond Resorts in Hawaii and Arizona. Additionally, Mrs. Slosser has overseen three resort openings, including the reopening, rebranding, and repositioning of L’Auberge Del Mar.
Mrs. Slosser holds a Bachelor of Business Administration in Travel Industry Management from the University of Hawaii, Manoa. Her achievements include being recognized as the Destination Marketer of the Year for Destination Hotels and Resorts and receiving the Award of Excellence from Balboa Bay Resort.
La Jolla Beach & Tennis Club’s appointment of Mrs. Slosser reflects the organization’s commitment to excellence and innovation in hospitality as the properties enter an exciting phase of renovation and repositioning.
