New Prototype’s Design and Efficiencies are Embraced by the Franchise Community
IRVING, Texas, Dec. 8, 2015 – La Quinta Holdings Inc. (NYSE: LQ) (“La Quinta”), owner, operator and franchisor of La Quinta Inn & Suites™ and La Quinta Inn™, announced the opening of the second Del Sol prototype built in Cedar City, Utah. The four-story, 89-room La Quinta Inn & Suites is located at 1377 South Main Street and owned and operated by Leisure Hospitality LLC. The new prototype was inspired by extensive guest experience research as part of La Quinta’s strategy to innovate for the benefit of their guests and hotel owners.
“We welcome the La Quinta Inn & Suites – Cedar City,” said Rajiv Trivedi, Chief Development Officer at La Quinta. “For owners, this new prototype maximizes revenue-per-square foot while maintaining a competitive cost-per-key. The adaptable and scalable footprint optimizes the site and fully maximizes ROI potential offering a competitive advantage. The response from the development community has been overwhelming. We now have more than 62 properties in the pipeline in different phases of development build this innovative hotel design.”
By combining iconic brand elements with elegantly clean geometric lines, dramatic shapes, color and texture the facade is bold and inviting. The highly visible placement of the La Quinta name on the building delivers on a promise that people know and trust. Inside, natural elements and color cue the feeling of optimism that the La Quinta brand evokes. The hotel’s décor and guest rooms showcase bold fabrics, colors and designs that are integrated with the latest technology providing comfort, convenience and productivity appealing to savvy millennials, plugged-in boomers and all business and leisure travelers.
With an emphasis on space and light, the hotel’s Great Room encompasses the lobby with large windows and community seating, breakfast area and front desk. There’s a 24-hour Bright Side Market™ that offers necessities for any type of traveler, meeting space for small meetings or social gatherings, a business center, an expanded fitness center and an indoor, heated swimming pool and spa. Complimentary Bright Side Breakfast® is served each morning and high-speed Internet access is always free at all La Quinta hotels.
“We are excited to open the new La Quinta Inn & Suites – Cedar City,” said Sandip Patel, owner Leisure Hospitality LLC. “The Del Sol prototype has a clean, modern design which gives it the look of sleek sophistication; the interior décor and layout maximizes space to give guestrooms a more spacious feeling. All of this, together with large common areas and the latest technology advances, make Del Sol a winner – for La Quinta and for us. We are delighted with the result.” This is the first collaboration of Leisure Hospitality with La Quinta – Dr. Patel looks forward to developing additional efficient-design properties with the La Quinta brand.
The La Quinta Inn & Suites is conveniently located near Southern Utah University, close to restaurants and the annual Shakespeare festival. It is a short drive from Kolob Canyons and Cedar Breaks National Monument and is less than an hour from Zion National Park and Bryce Canyon National Park. Nearby businesses include Genpak LLC, Metal Craft Technologies Inc., and Valley View Medical Center.
“In addition to the cosmopolitan feel, Del Sol’s efficiencies are compelling,” said Rex McArthur, General Manager. “The lobby doubles as a breakfast and work area and the design of the back of the house are built so that everything is centrally located. Behind the GM’s office is the laundry room so the night auditor can help with laundry and the front desk; housekeeping is near the service elevators so time is not wasted walking the floors over great distances. We are seeing more traffic than we anticipated in our first few weeks of operation – so we are doubly pleased.”
This hotel participates in La Quinta Returns® frequent guest program that offers members free nights and other great rewards, fast. Points are earned for every dollar spent on eligible rates at La Quinta hotels or on purchases made with the La Quinta Returns Visa® Card. Members can redeem points for free nights at La Quinta as well as our world-class resort hotel partners, airline miles/points toward free travel and gift cards/certificates for shopping, dining and entertainment at over 100 national and local restaurants and retailers. Guests can enroll at www.LQ.com/Returns, the front desk of any La Quinta hotel or by calling 1-800-RETURNS (800-738-8767).
For more information or to make a reservation, visit: www.LQ.com or call 918-965-1877.
