STR | January 20, 2021
20 January 2021 – Year-end U.S. data shows that less traveled markets have generally made more progress in regaining hotel demand. In fact, a majority of states ended 2020 with room demand levels approaching normal, seasonal lows.
At the same time, the business and travel-centric markets—Hawaii, California, Nevada, New York, Florida and Washington, DC—continue to show sizable demand deficits.
Overall, most states finished the year in a modestly better position than the early weeks of the pandemic.
Demand recovery patterns into next year will likely be tied to reduced uncertainty about travel safety, along with a successful rollout of COVID-19 vaccines.
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