Phocuswright – Los Angeles, CA – 14–17 November 2016: Local Measure, the leading location-based social platform for hotels and the tourism industry, will present at the Innovation Summit at PhocusWright Conference, November 15, 2016.
Having won numerous accolades in its home city of Sydney, Australia, Local Measure will participate as an Innovator at the event, which covers the worldwide travel industry. Innovators present their market changing innovations in order to compete for travel’s most coveted awards.
“Presenting on the main stage at this iconic event is testimony to the great technology and team that we have built globally, which includes many of the leading hotel industry brands. Local Measure is a pioneer in the during-stay customer experience, and we are proud to bring our message of innovation to some of the leading minds of the travel industry,” said Jonathan Barouch CEO and Founder of Local Measure.
Phocuswright is the unrivaled provider of travel, tourism and hospitality market research. It provides access to travel industry research, reports, analysis, events and trend forecasting. Their annual conference is the largest event at the intersection of digital and travel. Speakers include Chip Conley, Head of Global Hospitality and Strategy, Airbnb; Philippe Chereque, President, American Express Global Business Travel; Gillian Tans, President & Chief Executive Officer, Booking.com; and other leaders in the field.
Hoteliers are often not aware that 80% of guest feedback on social media doesn’t mention the name of the hotel. Local Measure’s platform captures that feedback, allowing hoteliers to engage with more of their guests and provide personalised guest experiences as well as recovering negative guest experiences. Guests engaged by Local Measure are 40% more likely to return. Local Measure is used by 4 out of 5 of the world’s largest hotel groups.
Barouch’s presentation will focus on how brands are using geo-location to create unique experiences from the moment customers arrive until the moment they leave.
Ian-Michael Farkas, VP of Americas for Local Measure, added, “Local Measure has become the leading real time guest experience platform in the Americas. In this region alone there is a multi-billion dollar opportunity to help brands drive unique service and loyalty.”
Headquartered in Australia and with offices in the US, Singapore and the UK, Local Measure has proprietary technology that allows brands and businesses to geo-locate public user-generated content and feedback to deliver exceptional service to their customers, engage with them in real-time to resolve service issues and acquire the rights to use user-generated content.
