Palma de Mallorca, Spain (December 5, 2016) ā MeliĆ” Hotels International, Spainās leading hotel group, announced the signing of MeliĆ” Bangkok, marking the companyās first property in Bangkok and second overall in the country. MeliĆ” Bangkok is representative of MeliĆ”ās strategic focus on international growth ā one that has made MeliĆ” the first Spanish hotel group to open hotels in markets such as China, the U.S. and the U.A.E.
The new agreement with Asset World (TCCAW), a member of TCC Group, one of the largest business conglomerates in Thailand, provides a significant boost to MeliĆ”ās growth and expansion in Asia. MeliĆ” Bangkok, located in the vibrant Sukhumvit district, is another milestone in MeliĆ”ās long-term partnership with TCC Group, which spans many years and one that has been built on mutual respect and trust, and a shared concept of hospitality.
āIt gives us great confidence to partner with Asset World to launch the MeliĆ” Hotels & Resorts brand in a thriving destination such as Bangkok,ā said Bernardo Cabot Estarellas, Senior Vice President Asia Pacific of MeliĆ” Hotels International. āOur growth strategy must be accompanied with major local partners who share our vision, philosophy and culture ā even more so when weāre entering the second most visited country in Southeast Asia. I believe MeliĆ” Hotels Internationalās impeccable track record of 60 years in hotel management and Spanish service culture will allow us to achieve growth while delivering an unmatched guest experience.ā
Managed under the MeliĆ” Hotels & Resorts brand, the brand-new, upscale hotel will bolster the companyās already strong portfolio of urban resorts around the world. MeliĆ” Bangkok will feature a total of 315 luxurious guest accommodations, and offer exceptional F&B outlets, spa amenities, a fitness center and meeting facilities, complementing the mixed-use development of retail and office space.
āWe are delighted to widen our relationship with MeliĆ”, with the addition of this third property. We stand committed to bringing best of hospitality to Thailand and firmly believe that MeliĆ” Bangkok would further our vision of creating unique product and service offerings for our guests.ā said Nishant Grover, Chief Operating Officer of Asset World.
With a central location in the heart of Sukhumvit plied by thoroughfares of the city, and 30 minutes from Suvarnabhumi International Airport, MeliĆ” Bangkok will grant guests easy access to Bangkok Mall, an ultra modern complex housing entertainment (including two theme parks), commercial, residential and office spaces; Terminal 21; and Benjasiri Park.
MeliĆ” Hotels & Resorts, the most international brand of the group, has 126 properties worldwide and over 30 years of presence in Asia; and MeliĆ” Bangkok is yet another reaffirmation of the companyās commitment to the region. The brand is highly valued by travelers worldwide and characterized by the personalized experiences provided through its āPassion for Serviceā culture. In 2016 MeliĆ” Hotels International celebrates its 60th Anniversary and maintains its robust momentum in Asia, where the company will double its portfolio of new hotels by 2020. At present there are 13 hotels open and another 21 hotels in the pipeline; MeliĆ” Bangkok brings the total number of properties in the region to 35.
