DerbySoft’s MetaSearch Manager launches new user interface offering a unique solution for hotel chains across the globe
June 15, 2016 – Launched May 28th 2016 by global hotel technology solutions company DerbySoft, MetaSearch Manager 2.0 is a newly designed application for hotels to manage metasearch connections and optimize marketing opportunities.
Dean Schmit, Sales Operations Manager says of the release: “The metasearch landscape is constantly changing, as are the ways hotels participate in the programs. As the first company to actively engage in this market we have learned a lot from our clients and incorporated this feedback into the latest release.
“MSM 2.0 includes a brand new user interface as well as an extensive selection of robust charts, graphs, and reports. Our clients will be able to use this information for detailed performance analysis and effective cross-channel optimization.”
MetaSearch Manager is the most widely used customer acquisition tool on the market, currently servicing over 30,000 hotels, from Hilton to Marriott, Starwood to Carlson and various smaller chains in numerous countries around the globe.
Brand new features This new release is specially designed for cross-channel optimization. All data is in one place, meaning the system can analyze and adapt according to the performance of each metasearch travel site, or establish specific goals for each channel.
The new dashboard provides visual representation of performance across multiple KPIs, so it’s ideal for users adapting for presentations and management meetings.
System features include customizable alerts that can be used to notify users of major changes in numbers of clicks, conversion rate, bookings, impressions, and more.
DerbySoft's experience has informed their development of an upgraded version of their application centered on the factors that matter most.
Quentin Moores, VP Marketing Services at DerbySoft says: “We are the only company able to combine the complete connectivity, caching, and control components required for a metasearch campaign under the same program. This not only provides one-stop shopping, but also enables us to look at the bigger picture and provide full cross-channel optimization.”
Upcoming enhancements will focus on tools specifically designed for retargeting and programmatic advertising such as Facebook dynamic travel ads. These tools include sophisticated bid management and proprietary caching and connectivity.
Founded in 2002 and serving all of world’s largest hotel groups as well as their distribution channels, their metasearch partners and many others, DerbySoft engineers solutions that power various facets of hotel commerce. DerbySoft’s technology is unparalleled in its performance, accuracy, and efficiency. For more information about MetaSearch Manager, contact Lisa.Murphy@DerbySoft.net.
