MIAMI – May 30, 2024 – Miami Marriott Biscayne Bay – a high-rise hotel situated on Miami’s Biscayne Bay – is proud to announce the appointment of Bertha Crucet as Director of Sales and Marketing. In her new role, Crucet will develop and implement sales initiatives and marketing strategies to generate maximum revenue and support the property’s continued growth as it emerges from a $60 million renovation.
Crucet enters this role with 25 years of industry experience in hospitality, sales, catering, and operations, bringing proven excellence in increasing profitability, exceeding results for top line revenue, relationships, and retention. Crucet considers Miami Marriott Biscayne Bay to be her “home hotel,” as her history with the waterfront property dates back to 1999, with previous positions held including Group Housing Coordinator, Catering Sales Manager, Senior Catering Sales and Executive, and Destination Sales Executive. Most recently, she served as a Sales Leader for Marriott Multi-Hotel Sales South, leading teams of sales professionals that supported 57 hotels and resorts.
“We’re excited to welcome Bertha home and have her play an integral part in the hotel’s continued growth and success on the heels of expansive renovations,” said Julissa Kepner, General Manager of Miami Marriott Biscayne Bay. “Her results-driven approach, aptitude for driving sales, connectivity in the market, and competitive spirit will all be invaluable as we reestablish our place in the market.”
Since beginning her career with Marriott in 1998, Crucet has received more than a dozen awards and nominations recognizing her achievements, including being a four-time winner of the esteemed Chairman’s Circle Award, and receiving a JW Marriott Award of Excellence nomination in 2013. She recently was honored to be included in the Emerging Leader Program, distinguishing her as a high performing leader with demonstrated ability to excel and advance.
“With an updated property to unveil, we’re focused on driving brand loyalty leveraging Marriott Bonvoy, communicating the updates, incorporating social events, and bringing back legacy accounts to ensure they have the opportunity to experience our new product,” said Crucet. “I look forward to cultivating relationships with clients, vendors, and community leaders to reignite interest for a record-breaking year.”
In her free time, Crucet enjoys spending time with her husband and teenage twin sons, exploring the local area, fishing, boating, and traveling to nearby islands. As Miami Marlins season ticketholders, they also enjoy attending baseball games.
Miami Marriott Biscayne Bay is a recently renovated bayfront hotel in the heart of the Magic City. Standing 31 stories tall, the property has undergone an extensive renovation resulting in 607 modernized guestrooms and suites; the addition of the destination’s only M Club signature lounge; The Market convenience shop; a fully remodeled 18,000-square-foot rooftop and pool deck with backdrop of the bay and city; 20,846 square feet of event space; and the elevated dining experience, Gold Coast Kitchen + Cocktails, featuring fresh local flavors with a seafood-focused menu and citrus-based craft cocktails, located on the lower level alongside the waterfront. Perfectly poised at the intersection of Miami’s downtown Arts and Design districts, the hotel’s central location – just minutes from Wynwood, the port, and popular beaches – is brimming with opportunity.
To learn more about Miami Marriott Biscayne Bay, please visit marriott.com or call 305-374-3900.
