To Enhance Food and Beverage Offerings
MCLEAN, Va. – November 12, 2014 – Hampton Hotels today announced a new design update to increase food and beverage retail options within current and future Hampton Hotels. The new concept, TREATS, features a walk-up or walk-in shop filled with snacks, toiletries, local merchandise and drinks, including water, soda, single-serve beer and wine, for purchase.
The concept includes two separate designs; a walk-in solution for hotels with an existing Suite Shop space and a walk-up solution for hotels without an existing food and beverage retail offering. Both options will be located conveniently within the lobby of each hotel.
“We believe Hampton TREATS will be a strong addition to our collection of successful amenities at Hampton hotels in North America,” said Phil Cordell, global head, focused service and Hampton brand management, Hilton Worldwide. “The variety of F&B options and inclusion of unique local merchandise will bring Hampton Hotels to the next level in terms of what we offer for our guests, and will provide our owners another strategic profit center at each hotel.”
The walk-in TREATS shop will be reconfigured from current shop space near the front desk. To increase visibility to guests, a graphic mural will be the focal point of the shop. Entering the space, natural wood-toned shelves packed with sundries and local merchandise will line the walls from floor to ceiling. Overall, the design will provide a bright and fresh atmosphere that provides superior convenience.
For properties without an existing food and beverage offering, a walk-up TREATS concept will be implemented within Hampton’s signature Perfect Mix Lobby. One or two shelves of items will line walls within the lobby for a quick grab-n-go experience. With the new walk-up TREATS concept, visitors will have the ability to browse quickly to conveniently purchase the things they need.
Through a year-long testing process, the TREATS concept has been successful, with local single-serve beer as the top seller. Beginning in 2015, all new hotels will offer Hampton TREATS. Existing Hampton properties in North America will implement the new offerings on a rolling basis.
Read more about Hampton Hotels at www.hampton.com and www.news.hampton.com.
