Reporting and analytics of Delphi.fdc go beyond expectation
November 25, 2014 – Portsmouth, NH – Newmarket® International, Inc. (“Newmarket”), an Amadeus company, is proud to partner with Chatrium Hotels & Residences (“Chatrium”), an independent Thai hospitality organization that owns and manages properties under Chatrium Brands. Utilizing Delphi.fdc, the most advanced cloud based group sales and catering solution, Chatrium is able to optimize business operations, improve sales efficiency, increase revenue and deliver a better guest experience.
Amongst their six properties in operation are luxury 5-star Chatrium Hotels Riverside Bangkok, Emporium Suites by Chatrium, Chatrium Hotel Royal Lake Yangon, Chatrium Residence Sathon Bangkok, and Chatrium Residence Riverside Bangkok, as well as Maitria Hotel Sukhumvit 18, offering 4-star affordable luxury for the younger generation.
“Chatrium is dedicated to delivering a remarkable experience to each of our customers therefore the ability to efficiently analyze and understand client needs and desires is key,” said Ms. Rudee Sanguandeekul, Corporate Director of Sales & Marketing at Chatrium. “Delphi.fdc from Newmarket incorporates our best business practices so it matches our needs perfectly. We can provide tailored sales and marketing as well as personalized customer service based on thorough guest information stored in our clean database.”
“Specifically, we can easily consolidate reports with accurate master data thanks to the centralized database shared among multiple properties. Delphi.fdc provides accurate and trustworthy group business reports so we can perform critical business analysis and make intelligent decisions. In addition, its KPI tool helps us in terms of setting goals, measuring performance and maximizing revenue while lowering our cost of operation,” said Ms. Rudee Sanguandeekul.
“Delphi.fdc allows Chatrium to improve and increase – improve efficiency and increase revenue,” said Jeff Hiscox, President and CEO of Newmarket. “With Newmarket, Chatrium is able to optimize operations and deliver a better guest experience, so we are honored to support their business growth.”
