MADRID – April 5, 2017 – NH Hotel Group announced that starting May 1, 2017 the Company will begin managing the Palm Beach Hotel in Marseille under its nhow brand; set to open in the second quarter of 2018. The property, which was formerly operated by SHPB (Société Hôtelière du Palm Beach), will be closed as of October 2017 to begin a complete refurbishment project.
With 150 rooms and 15 meeting rooms, the largest of which can accommodate up to 300 people, the future nhow will exceed guests’ expectations for both business and leisure. The property is located on the Prado Beaches, one of the most beautiful bays of the Mediterranean, and close to the Vieux Port, the MUCEM, the Corniche and the Parc Chanot. It sits facing Calanques National Park, with an outstanding view of the sea and the Château d’If. The destination, paired with the hotel’s quality infrastructure, unique swimming pool, large terrace, bar, and Mediterranean restaurant, makes the Palm Beach Hotel Marseille a destination in itself.
Under the nhow brand, the Palm Beach Hotel Marseille will deploy the standards of the most chameleonic NH Hotel Group brand, nhow. Taking its inspiration from the most avant-garde cities in the world, nhow hotels are designed by the most creative minds of the moment: nhow is both a hotel and an explosion of inventiveness occupying one single space.
nhow hotels are iconic, inspiring, and surprising from the hotel entrance to the rooms, lobby, restaurants, corridors, meeting rooms, and creative spaces; the experience is different for every guest while maintaining a shared “wow” factor.
The nhow brand is already present in Milan (Italy), Berlin (Germany) and Rotterdam (The Netherlands), and is expected to reach four additional destinations by 2019, including Marseille (France).
