After Milan, Berlin, Rotterdam and projects under development in Santiago de Chile and Amsterdam, the chameleonic brand will bring its unique experience to the UK capital in 2019
LONDON – November 6, 2015 – NH Hotel Group will bring its nhow brand to the UK capital in a new development located within the distinctive districts of Shoreditch and the City of London. The area known as ‘Tech City’ concentrated around Old Street roundabout, is the heart of the capital’s technology and digital sector, widely recognized as the most rapidly growing commercial center in the UK. Thanks to a management agreement signed between the NH Hotel Group and AXA IM – Real Assets, NH is expected to operate its first nhow hotel in the UK by 2019.
Located in a 5.5 acre mixed-use new development called ‘250 City Road’ and designed by the world renowned architect Lord Norman Foster’s studio, Foster + Partners, the 8-floor hotel will feature 190 rooms, a restaurant, bar, gym and meeting rooms. Echoing other nhow properties, the hotel will offer an unconventional and unique experience that will elevate guest’s stay by awaking their senses and make them feel welcomed and apart of an unforgettable experience. The hotel will become a destination and hotspot for visitors to the city, whether they are business travelers, leisure travelers or local residents.
nhow hotel brand
Under the umbrella of NH Hotel Group, nhow is the chameleonic hotel brand that adapts itself to the city where it is located and is always evolving. Taking its inspiration from the most avant-garde cities in the world, nhow hotels are designed by the most creative minds including Foster + Partners; OMA, founded by Rem Koolhaas; Karim Rashid; Sergei Tchoban and Matteo Thun, among others and are both a hotel and an explosion of inventiveness occupying one single space. At nhow hotels nothing is pre-established and everything is unexpected. Iconic, inspiring and surprising, from the hotel entrance to the rooms, the lobby, the restaurants, the corridors, the meeting rooms and the creative spaces, the experience is different for every guest but with a common sense of “wow.” Located in key trendy urban areas undergoing transformation and change, nhow hotels become a reference point for people to meet, experience and create.
As a synthesis of a new style of enjoying life, “nhow brings in an up to now unseen level of hospitality and aims to become the benchmark for the most innovative cultural, social and artistic movements of the world’s major cities, globalized and constantly changing,” said Federico J. González Tejera, CEO of NH Hotel Group.
nhow already has a presence in Milan (Italy), Berlin (Germany) and Rotterdam (The Netherlands), and is expected to reach 12 additional destinations by 2018. In addition to the current nhow hotels and the one signed in London, the company has two other ongoing nhow projects; one in Amsterdam, called nhow Amsterdam RAI, and another development in Santiago de Chile.
The development of the nhow brand is part of the 24 initiatives included in NH Hotel Group’s strategic five-year plan which the company aspires to be the top choice in the mind of consumers. As a result of the implementation of the plan and the Group´s focus on the nhow brand, the company is registering extraordinary performance in its hotels within this category.
