Wrightsville Beach, NC (September 12, 2024) – The Blockade Runner Beach Resort, a North Carolina coastal landmark since 1964, is embarking on its next chapter as it officially announces a renovation that aims to enhance its guest experience while honoring its standing as a beloved local establishment. Joining Trailborn, the fast-growing outdoor hospitality brand, the resort will undergo comprehensive upgrades to the lobby and common areas, guestrooms and bathrooms, indoor and outdoor dining options, meeting and event spaces, and experiential offerings, all designed to offer an even better experience. Upon completion in early 2025, the Blockade Runner will emerge as Trailborn Surf & Sound, named for the property’s unique location, with the sound on one side and the ocean on the other. During the renovation period, the hotel will remain open and continue to offer its signature hospitality.
“We’re incredibly excited to join Trailborn and embark on a joint mission to enhance every aspect of the guest experience and unveil Trailborn Surf & Sound to those who know and love us and to new visitors,” said Nicolas Montoya, Property General Manager. “Coupled with the property’s commitment to providing superb guest service, these updates will elevate our guests’ stays, ensuring the hotel remains a local fixture for many years to come.” Montoya has been the GM of the property for 17 years. He and his team will continue to be a core part of delivering excellent hospitality for guests.
Key Renovation Highlights:
- Upgraded Accommodations and Amenities: The 151-key resort will feature fully renovated guest rooms and common spaces, designed in partnership with award-winning design firm, Post Company. Guest rooms will be outfitted with new furniture and finishes, including signature Trailborn mattresses, Smart TVs, and walk-in showers. Guests can look forward to a bright lobby & lounge, curated retail market, and new dining options, including a new lobby restaurant with a bar and an enhanced pool bar. The property’s design will seamlessly blend contemporary style with nods to the iconic location, featuring natural beachside materials and highlighting water views.
- Meeting & Event Spaces: The property’s flexible indoor and outdoor meeting and event spaces, including its 2,800 sqft ballroom, will all be upgraded. During the renovation, groups can reach out to the Blockade Runner directly to organize weddings, corporate events, and more for 2025.
- Preserved Legacy: While embracing these modern enhancements, the resort will retain the distinctive charm that has defined it for six decades. The property’s unique location, family-friendly amenities, breathtaking water views from all guestrooms, and dedication to guest satisfaction will continue to be the focus. Wrightsville Beach is a special place, and the team is committed to supporting the community and celebrating local partners. The resort will continue to serve as a welcoming place for locals and visitors alike.
- Sustainability and Community Focus: In alignment with Trailborn and the resort’s longstanding commitment to sustainability and community involvement, the guest experience will prioritize environmentally-friendly practices, and continue to support local initiatives, notably with the NC Coastal Federation, ensuring that the hotel remains a valued part of the Wrightsville Beach community.
“We’re thrilled to breathe new life into the Blockade Runner, honoring everything people love about the property while infusing it with a fresh design extending from the rooms to onsite food & beverage,” said Mike Weiss, co-founder and co-CEO of Trailborn. “Our goal is to retain the beloved charm that has made it a cornerstone of the Wrightsville Beach community, and ensure that its unparalleled service, history, and unique character continue to create more unforgettable memories for returning and new guests alike. We have gotten to know the Wrightsville Beach community over the past year and are honored to be opening a Trailborn in such a special place.”
Initial renderings of the property’s reimagined spaces can be found here. In the coming months, Trailborn will be sharing more information, renderings, and imagery detailing the forthcoming renovations.
For more information about Trailborn Surf & Sound, please visit www.staytrailborn.com.
