New York, NY – March 1, 2016 – The OpenTravel Alliance announces its 2016 Advisory Forum will be held May 16-19 at Disney's Coronado Springs Resort in Orlando, Florida. The annual event is open to both members and non-members. Registration information can be found on the association's website, www.opentravel.org.
The Advisory Forum provides an opportunity to connect with business and technology leaders from numerous verticals across the travel industry, comparing challenges and collaborating solutions. Air, hotel, car rental, cruise line, rail, leisure and more will be represented.
OpenTravel will offer hands-on workshops and networking events at this year's forum, and well as keynotes and panels to prepare attendees for technology changes in the travel industry. Topics include the digital marketplace, semantic search, and the API economy. In addition, OpenTravel will educate attendees on the 2.0 object-oriented model, and how this new standard will improve the booking process for the travel industry as a whole.
"As the travel industry standard for electronic message distribution, OpenTravel is excited to bring together leaders to discuss the latest trends," said Greg Poirier, OpenTravel Executive Director. "At this year's forum, we'll discuss the future of messaging, and how to ensure partners continue to work seamlessly together in order to grow business."
Since its inception, OpenTravel has owned the responsibility to standardize messages between multiple systems, thus ensuring information flows smoothly in order to make business more profitable and efficient. The power of consumer direct travel was enabled by the OpenTravel Alliance. With the release of, and ongoing production on 2.0 object-oriented model, OpenTravel continues to provide a necessary messaging standard for the travel industry future.
To register for the OpenTravel 2016 Advisory Forum, visit http://www.opentravel.org/Activities/Default.aspx. To book hotel reservations, visit www.mydisneymeetings.com/opentravel. An early bird discount rate is available until March 15, 2016.
