San Francisco, CA – October 15, 2024 – Oxford announces the opening of the Hotel Julian, a meticulously renovated 107-key property located in the affluent downtown San Francisco neighborhood of Lower Nob Hill. As a distinguished member of Oxford’s lifestyle brand portfolio, Hotel Julian blends historic charm with contemporary luxury to offer an exceptional hospitality experience.
“We are delighted to announce the opening of the Hotel Julian guestrooms, which were designed to offer timeless elegance, straightforward technology and homelike comfort,” said Sarang Peruri, Chief Operating Officer of Oxford Capital Group, LLC and Partner of Oxford Hotels & Resorts, LLC. “We are equally excited to debut Carlotta’s in the coming weeks which we hope will quickly become a popular gathering place and destination events venue for the neighborhood.”
Historic Elegance Meets Modern Comfort
Upon entering the fully restored original double-height historic lobby, guests will be captivated by the elegance and grandeur that Hotel Julian exudes. The hotel features a brand-new two-story F&B venue, including a private mezzanine dining and events space with sliding accordion doors that open to outdoor courtyard seating. This unique space, named Carlotta’s, pays homage to Alfred Hitchcock’s classic film, “Vertigo,” which was partially filmed on-site.
Central Location and State-of-the-Art Amenities
Hotel Julian’s prime location in the historic Lower Nob Hill neighborhood provides guests with a true San Francisco experience adjacent to award winning restaurants and artisan shops, just a few blocks west of Union Square, and two blocks south of historic Nob Hill.
Carlotta’s: A Social and Culinary Hub
Carlotta’s, the hotel’s new cocktail lounge and wine bar, is set to become a favorite spot for both locals and visitors. Inspired by its cinematic history, Carlotta’s offers a private mezzanine dining area, event spaces, and outdoor courtyard seating. The culinary program, will focus on small, shareable plates that pair perfectly with a curated selection of spirit-forward cocktails and approachable wines. The cocktail menu is designed to be sophisticated yet approachable, encouraging interaction between bartenders and guests. Happy Hour will be available with a $5 daily rotating wine feature accompanied by a menu of flatbreads, oysters and charcuterie boards. Breakfast will be offered daily as a grab and go station as well as sit-down service. Private dining options will be available. Carlotta’s is slated to open to the public in early November.
Renovation Highlights + Favorites
The renovation of Hotel Julian beautifully marries modern luxury with historical charm.
Some standout features include:
- New Hard Flooring: Durable and stylish flooring enhances both aesthetics and functionality throughout the guestrooms.
- Central HVAC System: Improved climate control ensures guest comfort with year-round heating and cooling.
- Fully Renovated Guestrooms: Each room showcases new furniture, fixtures, and equipment, including modernized bathrooms with walk-in showers, offering a fresh, upscale experience.
- New Fitness Center: A state-of-the-art fitness facility allows guests to maintain their workout routines while away from home.
- Restored Historic Lobby: The lobby has been meticulously restored to highlight its historic elements, complemented by modern touches and advanced technology systems that enhance guest experience.
- Meeting Space: Flexible meeting space available for various group sizes.
“These renovations not only elevate the hotel’s appeal but also honor its rich heritage, making Hotel Julian a perfect blend of the past and the present, and embodies our commitment to blending modern luxury with the city’s rich cultural heritage,” said Jaime Gonzalez, Area General Manager.
Oxford Capital Group: Inventive and Nimble
During the pandemic, Oxford played a pivotal role in supporting the city of San Francisco by leasing several of its properties to the city at a critical time, while simultaneously generating significant cash flow for its investors and lenders, during a challenging time for the hospitality industry. With the properties now fully back under Oxford’s management, a comprehensive business plan was executed, leading to the reopening and renovation of several key properties, including Hotel Julian, SoMa House, Hotel Fiona and Hotel Garrett.
Backed by a newly recapitalized venture, Oxford is finishing its renovation and rooms expansion strategy and managing the rolling reopening of additional, newly constructed guestrooms and food & beverage facilities as San Francisco embarks on what is expected to be a multiyear recovery. Its portfolio includes nine hotels in the SF Bay Area, including 5 that were acquired opportunistically during Covid, as well as over 50 properties throughout the United States and Canada.
