Palladium Hotel Group Adopts Duetto’s Open Pricing and Group Optimization Applications to Grow Business in Ibiza and Tenerife
Ibiza, Spain, 19 December, 2017 — Duetto, hospitality’s only Revenue Strategy Platform, has partnered with Palladium Hotel Group in Ibiza, Spain, and implemented its GameChanger application to eight Palladium properties on the island, including its Hard Rock Hotel Ibiza and Ushuaïa Ibiza Beach Hotel, as well as the Hard Rock Hotel Tenerife in the Canary Islands. Palladium properties are now also using Duetto’s BlockBuster application for optimizing contracted and group business.
The Spain-based hotel company has been operating for more than 50 years and now boasts a portfolio that spans Europe, Brazil and the Caribbean. The company manages 50 hotels worldwide under four brands: Palladium Hotels & Resorts, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels and Ayre Hotels. The Palladium Hotel Group also operates the Hard Rock Hotels brand under license in Spain.
“There is a real synergy between Duetto and Palladium Hotel Group. We both have a young and dynamic team looking to innovate hotel Revenue Strategy,” said Patrick Bosworth, Co-Founder and CEO of San Francisco-based Duetto. “Palladium has an exciting portfolio of brands, and we look forward to working with them to yield their inventory effectively and drive group business.”
Palladium has introduced Duetto’s flagship Open Pricing application, GameChanger, to eight properties in its portfolio, including its Hard Rock hotels collection and its contemporary designer Ushuaïa brand. The agreement covers 2,871 hotel rooms, with an additional 1,000 rooms being added in the Caribbean in early 2018.
Ushuaïa is a complex resort brand with 20 different room types. Being able to yield on each and every room type was a big draw for Palladium in selecting Duetto as its Revenue Strategy solutions provider, according to Sergio Zertuche, Vice President, Sales and Marketing, Palladium Hotels Group.
“In addition to being able to yield on individual room types, the ability to access and analyse web shopping data and air traffic data will provide us with better insight into future demand patterns,” said Zertuche. “With Duetto we saw the opportunity to automate a lot of our processes and current strategies through the use of technology. As we move forward with expansion plans, having Duetto as part of our tech stack gives us a competitive edge when negotiating management contracts and shows that we are a forward-thinking company dedicated to maximising on owner profits.”
Many of Palladium’s hotels are popular with leisure groups, and Duetto’s BlockBuster application will also bring another level to the company’s sales and revenue management operations in this area.
“Collaborating closely with Duetto’s Product team has allowed us to ensure BlockBuster captures our vision for Revenue Strategy and meets the needs of complex resort properties,” added Diego Fernandez, Corporate Director of Revenue.
BlockBuster is a new solution built to foster collaboration between properties’ sales and revenue management departments to yield non-transient business more dynamically.
