WASHINGTON, D.C. and MCLEAN, Va. – March 16, 2018 – Today, Canopy by Hilton, Hilton’s (NYSE: HLT) lifestyle hotel brand, alongside PM Hotel Group, a leading, national hotel management company; The Buccini/Pollin Group (BPG), a privately-held, full-service real estate acquisition, development and management company; and Federal Realty (NYSE: FRT) announced the opening of the brand’s second North American property, Canopy by Hilton Washington D.C., Bethesda North. Situated within the mixed-use community of Pike & Rose, the property brings a new lifestyle hospitality offering to the energetic Washington D.C. suburb, located less than seven miles outside of the nation’s capital.
The 177-room property is inspired by its surrounding neighborhood, featuring a thoughtful design throughout its variations of accommodations, including 12 suites and 34 queen-queen rooms complete with nine-foot, floor-to-ceiling windows. The interior design of Canopy by Hilton Washington D.C., Bethesda North was led by Mark Zeff, the firm that also collaborated with Hilton’s team to create Canopy’s interior design ethos at the inception of the brand. This will be one of the first Mark Zeff-designed locations to open with distinctive interiors that fuse authentic materials, such as rough-hewn oak wood walls, concrete floors and locally/neighborhood inspired artwork, furnishings and accessories. Guests can also expect to see design staples of the Canopy by Hilton brand including residential feeling guestrooms with a locally interpreted Canopy above the bed as well as “un-closeted” open closets to organize guests in an easy and functional way. Amenities include natural APIVITA toiletries, JBL Horizon Bluetooth alarm clock, 55-inch TVs, complimentary Wi-Fi, Nespresso machines and customized minibar offerings.
“We are thrilled to open our second North American property and third property worldwide, marking Canopy by Hilton Washington D.C., Bethesda North the first and only lifestyle hotel in the area,” said Gary Steffen, global head, Canopy by Hilton. “The North Bethesda neighborhood and Pike & Rose development epitomizes our locally-inspired brand and we’re delighted to extend an energizing, comfortable stay to guests traveling to the Washington D.C. area.”
Canopy by Hilton Washington D.C., Bethesda North provides an authentically-local experience and energetic spirit where guests can enjoy complimentary breakfast with fresh local ingredients, evening local wine and craft beer tastings, and welcome treats including local Honey Sticks from Maryland’s own Banner Bees upon arrival. The property will be home to The Canopy Central Café and Bar which will feature everything from artisanal breakfasts in the morning to small plates for dinner, all influenced by regional flavors. In the evenings, guests can unwind with the latest local beers from innovative breweries including 7 Locks Brewing in Rockville, Jailbreak Brewing in Laurel and Waredaca Brewing in Damascus. Produce will be sourced from Maryland farms located within 50 miles of the hotel. Adjacent to Canopy Central Bar and Café, travelers can enjoy refreshments on an idyllic outdoor rooftop terrace, Pike’s Perspective Terrace, which will offer energizing craft drinks all day with ingredients such as ginger and carrots along with a pour of Washington D.C.’s Rock Creek Bourbon crafted at One Eight Distilling – the first distiller in D.C. to create Bourbon since pre-prohibition.
“North Bethesda is one of the fastest growing neighborhoods in the Washington region, so it is the perfect location for the second Canopy by Hilton in North America. Guests will come to experience the sophisticated Pike & Rose neighborhood, but stay for the intimate moments like ‘Bike & Rose,’ Canopy’s complimentary bike service as well as the delicious, traditional french croissants and pastries from Bethesda’s Fresh Baguette.” said Dave Pollin, co-founder and President of The Buccini/Pollin Group. “We are proud to serve as a hub for entrepreneurs to grow and showcase their businesses, while offering travelers a connected, locally authentic experience – a winning combination for our guests and purveyors alike. This is an example of the seismic shift in how hotel brands are elevating the travel experience to enable local discovery both within and away from the property.”
The all-inclusive Pike & Rose neighborhood boasts an array of dining with 50 restaurants, shops and entertainment venues. The pedestrian-friendly area is rapidly becoming a popular urban entertainment destination where visitors can attend a concert or comedy show at AMP by Strathmore, see a film at iPic, an upscale movie theater which features table service and plush seats, or enjoy gourmet fare while bowling at Pinstripes. In the heart of the neighborhood at 940 Rose Avenue, the hotel is accessible by pedestrian and bike-friendly walkways and will serve as a community gathering place for socialization and events.
Canopy by Hilton Washington D.C., Bethesda North also provides a prime destination for groups, meetings and special occasions with its close proximity to the Metro and Ronald Reagan National Airport (DCA). With 7,700 square feet of event space plus 1,100 square feet of pre-function space nestled into the 3rd floor, both overlooking the neighborhood, Canopy by Hilton Washington D.C., Bethesda North takes an alternative approach to business support with an emphasis on accommodating both smaller to larger groups with private and semi-private spaces – including Pike’s Perspective Outdoor Terrace. The fully equipped event space has the option for complete privacy for hosting lunches, extended work sessions, cocktail parties and smaller functions all with the ability to take in the fresh air flowing from the optional opened floor-to-ceiling glass doors accessing the Terrace.
The Canopy brand was created after several years of consumer research and now guests living in or visiting Washington, D.C. area will have a second Canopy by Hilton property available to book during their travels. At Canopy, every guest will experience an energetic, Thoughtfully Local stay. This experience begins before check-in at Canopy Central, where travelers unwind in an open, welcoming space with complimentary Wi-Fi and a nightly tasting of locally sourced brews, wine and spirits. Post check-in, guests will enjoy the efficient design of their “Just-Right Room,” providing the highest level of comfort. Guests can also tap Canopy Enthusiasts – or local experts – for their local know-how such as recommendations on the best restaurants and excursions in the neighborhood available to explore on Canopy by Hilton complimentary bikes.
For more information about Canopy by Hilton, visit canopybyhilton.com or http://press.canopybyhilton.com or on Facebook, Instagram, Pinterest or Twitter using the hashtag #PositivelyYours to explore fresh, forward thinking in travel, design and wellness.
