PORTLAND, Oregon. (April 19, 2017) – This Spring, the former Hilton Executive Tower will be transformed after an extensive renovation and repositioned as a boldly stylish and evocative lifestyle hotel, The Duniway. Located in the heart of downtown, The Duniway is a complete departure from a traditional city hotel, inspired by one of the city’s most avant-garde change agents, Abigail Duniway. Guests staying at The Duniway are encouraged to embrace the notion of fearlessly disrupting norms and are inspired to be their own modern-day trailblazer.

“We are very excited to introduce The Duniway, a tribute to our city’s rich history and the explorative state of mind for which Portland is best known,” said Eric Walters, General Manager, Hilton Portland Downtown and The Duniway. “It is our intent to provide guests staying at The Duniway with an authentic Portland experience like no other and look forward to hosting visitors from all over the world and showing them the true unpredictable character of the city, which makes it so remarkable.”

Public spaces and guest rooms distinguish The Duniway with a true and unique personality – one that is inviting and refined, and that also speaks to the city’s industrial past. The interiors will feature an inventive mix of traditional and contemporary furnishings, and nature-inspired elements.

At the entrance, a custom-designed screen of gilded and blackened steel framed fauna provides a dramatic focal backdrop. A variety of lobby seating with both intimate and communal arrangements, is equally welcoming to gatherings of friends and family before a day of exploration, individuals wishing to check email with a cup of coffee or those looking to enjoy a glass of wine or a local craft beer at the end of the day. Suggestive black and white photography is prominently featured throughout the hallways and public areas, inspiring that independent fortitude for which Portland is best known.

Recently named “One of the 52 Places to Visit in 2017” by The New York Times, Portland is an urban destination that is being recognized internationally for its unmatched independent and creative nature. The management team at The Duniway, which will continue to be operated by Hilton Hotels & Resorts, is deeply engrained in the community and has taken these specific aspects into great account through the creation of local partnerships and localized amenities that will seamlessly weave an unmistakable sense of place for guests to enjoy while staying at the property. A stay at The Duniway is an incomparable invitation to discover, inspire and explore the unexpected.