Los Angeles, CA (March 3, 2016) – Under Proper Hospitality’s new direction, Avalon Hotel Beverly Hills announces the roll-out of a multi-stage, $2M renovation helmed by Kelly Wearstler, the famed interior designer who was responsible for the property’s original, award-winning design back in 1999. This refresh of Beverly Hills’ quintessential boutique hotels brings a host of upgrades and refinements including the new Viviane Restaurant by Bombet Hospitality Group and Executive Chef Michael Hung.
Proper Hospitality took over management of the Avalon Beverly Hills last March and subsequently took over the former Viceroy Hotel in Palm Springs, rebranding it as the Avalon Hotel and Bungalows Palm Springs. The recent investments at both properties, which include upgrades to the award-winning Estrella Spa and the introduction of the new Chi Chi restaurant in Palm Springs, are all part of the company’s ongoing efforts to reinvigorate the Avalon Hotels Brand and strengthen its position at the forefront of the boutique hotel market.
The Avalon Hotel Beverly Hills' improvements include refreshed public spaces and 84 upgraded guest rooms. Complete with European Oak floors, each room offers luxurious amenities, such as natural and sustainable bath products from Davines, plush Boca Terry robes, premium European linen sheets and mini-bars stocked with gourmet food and drinks, including Compartes Chocolates designed by Kelly Wearstler. To further enhance and personalize the guest experience, the hotel upgraded the in-room technology, adding Jawbone Jambox bluetooth speakers and Keypr tablets that provide access to a directory of on-premise hotel services. Through the new Keypr system, guests may schedule, order and track service requests, such as room service and housekeeping, all via an easy-to-use tablet. Beyond the guest rooms, other property upgrades include new staff uniforms by Uniqlo and six Avalon-branded bikes developed in partnership with Solé Bicycles.
The Hotel’s restaurant, which is centered around an iconic boomerang-shaped pool with private cabanas, has been fully re-designed to complement Chef Hung’s modern California interpretation of classic European and American cuisine. The interiors feature distinctively eclectic groups of seating, with a curated mix of custom and vintage furnishings, such as a 1950s Carlo de Carli settee alongside wood and brass dining chairs by American mid-century designer Dan Johnson. On the far end of the main dining room, the marble bar is a focal point and surrounded by vintage iron-forged bar stools refashioned with deep blue and ivory geometric-patterned leather sling seat cushions.
Outside, the custom-designed cabanas feature a soft palette of hand-painted trompe l’oeil patterns inspired by noted Italian architect Gio Ponti ornamenting the walls. Wearstler’s signature soufflé sofas, along with vintage-gilded Italian lounge chairs, Carl Gustaf Hiort af Ornäs’ 1950s beechwood lounge chairs and Pierre Chapo coffee tables offer a casual and cool outdoor-living vibe.
Overall, the refresh of the Beverly Hills property solidifies its position as one of the city’s most noted boutique hotels with an unparalleled guest experience and rich atmosphere that reflects the renewed vision of the Avalon Hotel brand.
