The latest edition of our Pulse Report, which went live today, is showing us universally positive signs, with week on week increases in pick up for all four geographic regions we are tracking: North America, Latin America, EMEA and APAC.
Today’s Pulse Report, which tracks data from the last two weeks of May, shows us an initial wave of growing consumer confidence.
However, bookings remain predominantly short-term at present, with the majority of consumers booking for stays within a 30-day lead time.
North America has seen strong growth in new bookings week on week. May 25-31 (week 13) saw a 31% increase in new bookings compared to May 18-24 (week 12). Casino resorts proved the standout segment, following many reopening announcements for this vertical. Casino resorts saw a 53% increase in new bookings in week 13 over week 12 figures.
Latin America saw comparable trends in pick up in the last week of May. Week 13 saw a 65% increase in new bookings compared to week 12.
Similarly, data for EMEA also showed an encouraging upturn in new bookings. Week 13 saw a 314% rise compared to Week 10 (May 4-10) in volume of new bookings for stay dates in June through August.
Short-term pick up trends were also reported in APAC, where 64% of all new bookings were booked for stay dates in the next 30 days.
