New York, NY (November 13, 2015) – HeBS Digital is proud to announce that Red Lion Hotel Corporation (RLHC) won the Gold Loyalty360 Award in the Best Technology & Trends category for its Hello Rewards guest recognition program. The Silver award went to Allstate and the Bronze went to Hilton Worldwide.
The RLHC’s Hello Rewards loyalty program web application, developed by HeBS Digital, offers a personalized and inspiring experience for Red Lion ‘Hello Rewards’ members. The web platform features responsive/adaptive design for the three screens, access to members-only unpublished rates, and past and future stay information counting down to a free night, all beautifully designed and dynamically controlled through HeBS Digital’s smartCMS.
Together, the Red Lion Hotels Corporation website and Hello Rewards technology platform deliver an insider experience for hotel guests, engage users like never before and improve overall merchandising, guest recognition and loyalty. Additional features of the platform include:
- Real-time guest profile access via API integration with Seranata CRM
- Profile Completion Percentage
- Member Status Dashboard and Profile Management
- Member-Only Promotions Module
- Fully Integrated Analytics: for tracking of engagement with the portal website and effectiveness of associated campaigns
- New Member Sign Up Analytics: enabled for tracking sources of new member registrations, allowing for automated campaigns to reach these groups with future marketing efforts
- Pre-Login Content: about the program for potential members
- Enhanced security and login management
- Prompt for Trip Advisor Reviews: members have the opportunity to share feedback and post a review, verified through past reservations
“We appreciate our members from the very first time they enroll in Hello Rewards and we want to knowingly recognize them during every encounter they have with us,” said Bill Linehan, Chief Marketing Officer at RLHC. “The Hello Rewards technology platform supports this strategy, and it provides our members an engaging customer experience. It is our mission to ensure each stay is meaningful for our guests, and each member receives perks during every stay.”
“Building one-to-one relationships with hotel guests and rewarding guests with personalized incentives is a mutual passion of Red Lion Hotels and HeBS Digital,” said Max Starkov, President & CEO of HeBS Digital. “Hotel brands like RLHC know far more about their guests than any OTA and should be the most effective promoters of their properties. With their strong merchandizing and personalization strategy now in place, Red Lion Hotels has already started drastically increasing conversion rates, building loyalty and maximizing website revenues from the direct online channel.”
