Formerly Crowne Plaza La Concha Hotel, the Newly Rebranded Property Will Join the Marriott Portfolio
Dallas, TX — November 30, 2023 — Remington Hospitality, a leading hotel management company, today announces the rebranding of Crowne Plaza La Concha Hotel in Key West, Florida, to La Concha Key West, Autograph Collection. Remington Hospitality, which managed the property previously, will continue its reputation of excellence in conjunction with sister company Premier, which is spearheading the renovation’s interior design, procurement, and project management. The project is slated for completion in early 2024.
Boasting a vibrant history deeply intertwined with the island’s heritage, La Concha Key West, Autograph Collection is a National Historic Landmark located in the heart of the Downtown Historic District of Old Key West. The 160-room rebranded hotel will unveil a chic, modern aesthetic that beautifully captures the lively, tropical essence of Key West. The transformation not only breathes new life into the property but also pays tribute to the notable guests, including literary icons like Ernest Hemingway, Tennessee Williams, and former President Harry Truman. The hotel blends contemporary style with a nod to its storied past, creating an inviting space that resonates with both modern sensibilities and the allure of Key West’s legacy.
“The newly refreshed space showcases a design that seamlessly harmonizes the Autograph Collection brand with the timeless charm of Key West,” said Sloan Dean, Remington’s Chief Executive Officer. “We can’t wait for guests to experience this unique destination that embodies the vibrancy and relaxation that the Florida Keys offers.”
La Concha Key West, Autograph Collection provides guests with modern amenities, including a newly renovated pool, a state-of-the-art fitness center, and a rooftop lounge with breathtaking city views. Remington will also be managing three unique culinary and beverage experiences, all inspired by the local Cuban influence and Spanish culture:
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Perla, Spanish for “pearl,” reimagines Cuban cuisine through the vibrant lens of Key West, creating unique dishes and modern takes on traditional plates. Perla’s elevated yet laid back atmosphere is the perfect place to celebrate special occasions and the everyday treasures of the Keys.
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Tropicado, a mojito bar, provides guests with a relaxed, approachable setting for crafted classic drinks and light bites. The inventive mashup of “tropical” and the Spanish suffix “ado” implies “how we feel.” Tropicado is more than a bar; it is a state of being and a way of life.
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El Dom, a Cuban-inspired cafe named after the popular game, offers a fun, relaxed atmosphere to enjoy coffee or indulge in traditional dishes like Cuban sandwiches and peccadillos.
Centrally located in Old Town’s major attractions, guests can easily walk to local beaches, shopping, entertainment, nightlife, and other outdoor activities, including diving and water sports. The hotel is also closely located to other landmarks, including Mallory Square, The Hemingway Home and Museum, the Truman Little White House, and the Mel Fisher Maritime Museum.
