New ePOS solution for Asian American Hotel Owners will debut at the event in Booth #664
[SAN DIEGO, CALIF.- April 21, 2015] – This week members of the Asian American Hotel Owners Assn. will be introduced to “The Hospitality Cloud.” Designed by RMS Hospitality Solutions, hotel owners and operators attending the AAHOA Annual Convention April 22 to 25 at the Long Beach (California) Convention and Entertainment Center will experience a suite of cloud-based a la carte technology solutions that will streamline and simplify their operations. Two key elements of The Hospitality Cloud – the RMS9 PMS and a newly rebranded ePOS solution – will be on display in Booth #664.
“RMS is one of the first hospitality software companies to embrace cloud-based computing and still one of the few to boast a full-featured, web-based property-management system,” said Todd Sabo, RMS North America president and general manager. “As part of The Hospitality Cloud, we are introducing yet another first for RMS, the introduction of a new cloud-based, touchscreen point-of-sale solution that includes digital menu boards, kitchen video screens, customer-facing displays for advertising, and integrated security cameras. Mobile software for smartphones and tablets also is featured to support remote self-service ordering by guests. The solution comes equipped with an integrated web store for online ordering and features web reports that are ideal for multi-venue properties or franchise businesses.”
More than 4,000 properties in 25 countries currently rely on RMS for their property solutions, of which 60 percent are now fully operating via The Hospitality Cloud. On The Hospitality Cloud, lodging operators can run their property management, point of sale, channel management, guest marketing, business intelligence, tour desk and other systems without any reliance on hardware or IT infrastructure.
What is The Hospitality Cloud?
The Hospitality Cloud from RMS is a group of web-based modules that can be used independently or in concert to help make any hospitality business more profitable. The following elements reside on the cloud:
Property Management System — enables operators to improve reservation management efficiencies and increase bookings via seamless, real-time online bookings and channel management integration.
NEW Point-of-Sale System — helps improve efficiency and profitability by streamlining tasks, increasing accuracy and producing reports when needed.
Channel Management System — connects operators directly to their favorite online travel agents for easier and more efficient inventory distribution. The CMS links properties to the RMS booking engine (Book Now Button) and a range of travel websites without the requirement of a third-party channel manager. Rates and availability are automatically uploaded to all of the sites a property is affiliated with.
Booking Engine — turns website visitors into customers via the RMS Book Now Button and offers real-time, instantly-confirmed online reservations. Reservations appear on the RMS bookings screen as soon as they are made, and rates and availability are synchronized by the CMS to prevent double bookings.
Guest Marketing — generates emails and SMS/text messages for triggered campaigns based on pre-defined rules. The system provides tracking and reporting to measure the success of each campaign.
Business Intelligence — analyzes guest preferences and buying behaviors to develop predictable data.
Tour Desk — facilitates partnerships with theme parks and local attractions to generate incremental revenues through ticket sales.
“We are eager to meet with AAHOA members to unveil our new ePOS solution and explain to them the importance of migrating all core on-premise technologies to the cloud,” Sabo said. “Taking technology above-property removes the requirement to manage an IT system. The responsibilities of backups, data security and maintaining optimum efficiency are no longer the responsibility of property managers. Better yet, The Hospitality Cloud removes a hotel’s dependency on the reliability of hardware. If a hotel experiences a computer failure, staff simply needs to access the cloud from a different computer without missing a single record. If mobile access, secure data back-up and storage, easy data archiving, and the elimination of on-site IT support isn’t enough of a motivation to migrate to the cloud, being ‘up’ and operational 99.98 percent of the time should be.”
To experience The Hospitality Cloud at the AAHOA Convention, call RMS Accounts & Marketing Administrator Ashlee Salvador at (858) 427-1200 x315 or email her at asa@rmsnorthamerica.com to pre-schedule an appointment.
