MIDDLEBURG, VA – Salamander Resort & Spa, the luxury resort located outside Washington, D.C. and owned by noted entrepreneur Sheila C. Johnson, has appointed Michael Cady as its new director of sales and marketing.
A well-rounded hospitality and retail marketing professional, Cady has more than 15 years of both advertising agency and corporate hotel experience, with a decade specifically dedicated to the luxury hospitality industry.
He joins the luxurious Middleburg, VA-resort, which is managed by Salamander Hotels & Resorts, from the internationally acclaimed advertising agency Saatchi & Saatchi in Fayetteville, AR, where he served as an account director and was the daily contact for Proctor & Gamble’s sales, marketing and global brand teams.
“It is a pleasure to welcome Michael onto our team to help Salamander Resort & Spa continue its evolution into one of the world’s top destinations,” said Resort General Manager Reggie Cooper. “His enthusiasm for luxury properties is incredibly high and he brings a consumer-centered approach to marketing and sales.”
Cady also has previously served as the corporate marketing director for Joie de Vivre Hospitality, as marketing director for Belmond in the US, Mexico and Caribbean, and as an account director for Rawle Murdy advertising agency in Charleston, S.C.
“Thanks to the vision of Sheila Johnson, Salamander Resort & Spa is a jewel among America’s finest properties,” said Cady. “I am thrilled for the opportunity to work alongside such a dedicated group of hospitality professionals, and look forward to showcasing the beauty of Virginia’s horse and wine country worldwide.”
In his new role, Cady will oversee Salamander Resort’s on-site sales and marketing team, including revenue management, reservations and public relations. He will also hold overall responsibility for marketing execution, total revenue and yield strategies, implementation and results.
Situated in the foothills of the Blue Ridge Mountains, Salamander Resort & Spa is only 35 minutes from Washington Dulles International Airport and one hour from Washington, D.C. The 168-room property features an award-winning spa, local favorite Harrimans restaurant, a state-of-the-art Cooking Studio, a chef-inspired Culinary Garden, and an adventurous tree top zip tour. The resort also includes a full-service equestrian center with unique programming, and features 12,000 square feet of indoor conference and event facilities, including a recently restored, century-old Stallion Barn.
Celebrating its two-year anniversary on August 29, Salamander has received numerous accolades in lifestyle and travel publications, and was recognized by Travel + Leisure as one of the World’s Greatest Hotels. The spa’s infinity-edged pool is currently featured on the cover of USA TODAY Travel’s Go Escape summer issue.
