SAN JOSE, Calif. (July 20, 2023) – Signia by Hilton San Jose, a reimagined 541-room property set within the capital of Silicon Valley, announces the appointment of three accomplished professionals to its esteemed leadership team. Joining the hotel are General Manager Mark Ive, Director of Sales and Marketing Joe Alegre and Director of Marketing Diana Haven. These strategic hires represent a significant milestone in Signia by Hilton San Jose’s commitment to fostering growth, innovation, and continually elevating the guest experience.
General Manager Mark Ive
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n industry veteran with more than 35 years of leadership experience, Ive joins the property as general manager. With former roles including hotel manager of the Hilton Toronto, general manager of the Renaissance Toronto and most recently general manager of Hilton Oakland Airport, Ive’s background in operational excellence will help drive efficiency across departments, while his diverse experience will continue to focus on guest programming, satisfaction, and creating an overall elevated experience.
Director of Sales and Marketing Joe Alegre
The property also welcomes Joe Alegre as director of sales and marketing. Alegre brings an extensive sales background and expertise across the West Coast region with more than 30 years’ experience. Formerly with a variety of esteemed brands including Hyatt, Waldorf Astoria Hotels & Resorts, Curio Collection by 
Hilton, Autograph Collection and several independent hospitality groups, Alegre’s progressive and creative approach, coupled with a deep understanding of marketing dynamics, will reinforce Signia by Hilton San Jose’s robust client relationships, accelerate revenue generation and reinforce the property’s competitive edge.
Director of Marketing Diana Haven
As part of the leadership expansion, Signia by Hilton San Jose introduces Diana Haven as the property’s new director of marketing. Founder of Ellipses Public Relations and the former director of public relations for The Ritz-Carlton Half Moon Bay, Diana brings a wealth of expertise to the table with more than 25 years of award-winning experience in the hospitality industry, event production and broadcast media. She has an exceptional track record for developing and executing successful marketing as well as public relations strategies for destinations, restaurant groups and hotels. With an emphasis on community relations and expanding reach to new audiences, her visionary approach to branding, digital marketing, communication and guest engagement will play a pivotal role in elevating the property’s market position within the destination.
“We are thrilled to be a part of shaping and supporting Signia by Hilton San Jose’s story and to play a vital role in the future direction of the property,” said Mark Ive, general manager, Signia by Hilton San Jose. “Both Joe and Diana bring invaluable expertise and a fresh perspective that will be instrumental in shaping the experience we bring not only to our new, but returning guests as well. We look forward to continuing to deliver unparalleled excellence for business and leisure travelers in San Jose.”
Signia by Hilton San Jose is part of Hilton Honors®, the award-winning guest loyalty program for Hilton’s world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also have access to contactless technologies exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using Digital Key.
Signia by Hilton San Jose is located at 170 S. Market Street in San Jose, Calif. For more information or to make reservations, please visit Signia by Hilton San Jose or call +1- 408-998-1900. Follow @signiasanjose on Instagram.
Read more about Signia by Hilton at Stories.Hilton.com.
