NAPA, Calif. – Silverado Resort and Spa, a luxury resort in the heart of Napa Valley wine country, has named Coleen Reardon its new director of marketing. Prior to joining Silverado Resort, Reardon was with Deer Valley Resort in Park City, Utah.
According to Todd Shallan, vice president and managing director of Silverado Resort and Spa, Reardon oversees all marketing initiatives – including branding, strategic planning, sponsorships, public relations, social media, content creation, web, digital and mobile platforms – for the iconic destination resort, which is home to the PGA Tour Fortinet Championship.
“We are thrilled to have Coleen join our team,” said Shallan. “Her expertise will be invaluable as we focus on enhancing this landmark property and positioning it as Napa Valley’s premier destination with dynamic programming, innovative technology and fresh design.”
Prior to joining the team at Silverado Resort and Spa, Reardon was Deer Valley Resort’s vice president of marketing. A member of the resort’s senior leadership team, she worked at Deer Valley for 28 years, climbing the corporate ranks from communications manager to vice president of marketing – a role in which, in addition to marketing initiatives, she oversaw the resort’s events department, monitoring coordination and production when Deer Valley was a venue for the 2002 Olympic Winter Games.
Reardon was previously a member of Ski Utah’s marketing committee and the Park City Chamber and Visitors Bureau’s (PCCVB) board of directors, executive committee and marketing council. She also served on the Utah advisory board for the Sundance Film Festival and currently serves on the Wasatch Back Committee Hospital Board for Intermountain Health Care’s Park City and Heber Valley hospitals. She is a past board member for the former Summit Institute, which was a Park City-based non-profit arts and humanities organization and served on the executive committee of the Park City Jazz Foundation. In 2011, she was awarded “Businesswoman of the Year” by the Park City Women’s Business Network and in 2012 received a Utah Business SAMMY award.
