Sally Alward Joins Silverwest with More Than 25 Years Experience in Hospitality and Management
DENVER – May 18, 2016 – Silverwest Hotels LLC, a Denver-based investment and management company, today announced the appointment of Sally Alward as General Manager for the Element Basalt – Aspen hotel in Basalt, Colorado. In her new role, Alward will be responsible for all hotel operations and staff.
“We’re very happy to be adding a person of Sally's caliber and experience to our team at the Element Basalt,” said Charlie Peck, Silverwest’s COO. “Sally is an accomplished manager with a strong track record of building hospitality teams that exceed guest expectations, and we're excited to be welcoming her to Silverwest,” added Peck.
Alward began her career in hospitality as a Group Sales Manager for a full-service hotel in Vail, Colorado, after earning a Business Marketing degree from Ferris State University in Michigan. After working her way to Senior Sales Manager for Vail/Beaver Creek Resort Properties and Director of Sales and Marketing for a select service hotel in Beaver Creek, Alward moved to a privately owned destination management company in Aspen, where she developed partnerships with hotels to become their preferred vendor.
Alward's career most recently took her to New Hampshire, where she served as Director of Sales and Marketing for a hotel in North Conway before taking over as General Manager of a hotel in Tilton.
"I'm delighted to begin this new adventure with Silverwest and the Element Basalt – Aspen," said General Manager Sally Alward. "I'm really excited to return to Colorado, where I lived for many years, and to be here in the Roaring Fork Valley with all of its history and natural beauty is such a bonus," she added.
