Rosewood São Paulo, the ultra-luxury hotel set to open in late 2021 as Rosewood Hotels & Resorts’ first South American property, is pleased to welcome Silvio Araujo as director of sales and marketing. In his role, Silvio will be responsible for developing and executing innovative sales and marketing strategies for all aspects of the new hotel, including its six bars and restaurants, eight distinctive event spaces and an outpost of Asaya, Rosewood’s lifestyle community that provides encouraging experiences for growth and self-discovery.
Silvio joins Rosewood São Paulo with more than 20 years of hospitality sales and marketing experience, working with prominent international hotel brands throughout Brazil. Most recently, Silvio served as the director of marketing and sales for Transamerica Hospitality Group, managing the sales and marketing operations for the group’s 23 hotels in Brazil. Prior to this position, he served as director of sales and marketing at Palácio Tangará, an Oetker Collection hotel in São Paulo, and area director of marketing and sales for Hyatt in Brazil based at Grand Hyatt Rio de Janeiro, where he prepared for the property’s 2015 grand opening and its 2016 Olympic Games operations. During his career, Silvio has held various roles at hotels and hotel groups in Brazil, including Atlantica Hotels International, Caesar Park Hotels and Resorts and Marriott Hotels and Resorts.
“We are pleased to have Silvio join our team. He brings a wealth of knowledge as it relates not only to hospitality sales and marketing, but also Brazilian culture and the tourism sector,” said Edouard Grosmangin, managing director of Rosewood São Paulo. “Silvio’s breadth of experience and expertise will be a valuable asset to the hotel as he leads Rosewood São Paulo’s sales and marketing initiatives through its opening this year and beyond.”
Silvio holds a Bachelor of Business Administration from Universidade de Caxias do Sul.
