Fort Lauderdale, Fla. – January 20, 2016 – Sonesta Fort Lauderdale Beach today announced the promotion of Jessica Quiroz to director of sales and marketing. In her new role, Quiroz is now responsible for the successful execution of the hotel’s sales and marketing strategy for all revenue generating areas, as well as overseeing the property’s advertising, public relations, social media and direct sales initiatives.
“Jessica has been a tremendous asset to Sonesta Fort Lauderdale Beach since joining our team in 2014, and has made quite an impact within that time, so we are thrilled to announce this promotion” said Eduardo Fernandez, the hotel’s general manager. “Jessica’s ability to not only cultivate relationships with those around her, but translate them into results for the hotel, have helped position her perfectly for this new leadership role.”
Most recently, Quiroz served as the hotel’s transient sales manager, a position in which she maintained and grew local and national corporate accounts through relationship building with travel agent professionals and groups. Prior to joining the Sonesta Fort Lauderdale team, Quiroz served as director of sales and marketing for Element by Westin Miami International Airport. She has also held various other positions within the hospitality industry through her 23-year career, including working for Marriott International, InterContinental Hotel Group and John Q. Hammonds Hotels & Resorts.
To learn more about Sonesta Fort Lauderdale Beach, current offers or to make reservations, visit http://www.sonesta.com/FortLauderdale/ or call 954-315-1460.
