Feb. 06–Starwood Hotels & Resorts Worldwide, Inc. has signed an agreement with Al Ain Club Investment Company to open a new 172-room Aloft hotel in Al Ain in Abu Dhabi.
Created to shake up the traditional mid-market hotel sector, Aloft is redefining the category by delivering an urban-influenced, modern and vibrant design and a social guest experience at an affordable price point.
Scheduled to debut in 2016, Aloft Al Ain will be the second Aloft hotel in the UAE joining Aloft Abu Dhabi, which opened in 2009, and it will be the first Starwood hotel to open in Al Ain.
Aloft Al Ain will be an integral part of the city’s spectacular 500,000 square meter mixed-use development around the 25,000-seater Hazza Bin Zayed Stadium, which is considered to be the most advanced sporting arena in the Middle East after its inauguration last month. The development will include office space, residential units, sports and family entertainment areas, retail shops and food and beverage venues.
“I would like to thank Al Ain Club Investment Company for putting their trust in Starwood as we bring the Aloft brand to Al Ain, furthering the brand’s footprint in the UAE,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Starwood recently celebrated the opening of its 75th Aloft hotel and we see huge potential for this stylish, affordable mid-market brand to grow in the UAE and throughout the Middle East.”
Kareem Nagy Hassan, CEO, Al Ain Club Investment Company, added: “Our aim is to create a pioneering entertainment and tourism destination, especially for sport enthusiasts and families in Al Ain. Aloft Al Ain will offer a unique experience and outstanding hospitality within this brand new development.”
