STR | March 16, 2020

16 March 2020 – LONDON— STR’s preliminary data for hotels in London shows slightly negative performance in February 2020 that worsened into double-digit declines during the first week of March.

February preliminary data (compared with February 2019):

  • Occupancy: -2.3% to 76.3%
  • Average daily rate (ADR): +0.3% to GBP133.57
  • Revenue per available room (RevPAR): -2.1% to GBP101.91

1-8 March preliminary data (compared with corresponding week in 2019):

  • Occupancy: -21.0% to 65.5%
  • ADR: -8.5% to GPB128.39
  • RevPAR: -27.7% to GPB84.14

As concerns have grown around the COVID-19 outbreak, STR analysts note that London daily data shows 14 consecutive days (24 February through 8 March) of decreases across the three key performance metrics. Occupancy and RevPAR fell by double figures for eight of those days (1-8 March).

STR continues to monitor the COVID-19 impact on global hotel industry performance. More information and analysis can be found here.