HENDERSONVILLE, Tennessee—Due to expanded restrictions around the COVID-19 pandemic, the U.S. hotel industry reported unprecedented lows during April 2020, according to data from STR.
In a year-over-year comparison with April 2019, the industry recorded the following:
- Occupancy: -63.9% to 24.5%
- Average daily rate (ADR): -44.4% to US$73.23
- Revenue per available room (RevPAR): -79.9% to US$17.93
The absolute occupancy and RevPAR levels were the lowest for any month on record in the U.S., while the ADR value was the lowest since December 1997. However, recent weekly data suggests that performance likely reached the bottom in early April, as demand has now increased for four consecutive weeks.
Among the Top 25 Markets, Oahu Island, Hawaii, experienced the steepest drop in occupancy (-89.9%) and the only single-digit occupancy level (8.0%), which resulted in the largest decrease in RevPAR (-93.8% to US$11.38).
Miami/Hialeah, Florida, experienced the steepest decline in ADR (-58.7% to US$90.83).
STR continues to monitor the COVID-19 impact on global hotel performance. Weekly U.S. press releases can be found here along with weekly video analysis and webinars.
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